Member education: the key to retention

Article Abstract:

Professional growth is the foremost reason why women join the American Business Women's Assn (ABWA). In a survey of women who have been ABWA members for at least one year, the prevailing opinion showed that expected professional growth was not fulfilled by actual opportunities for it within the organization. Although three of the four key factors for members who left ABWA are uncontrollable, ABWA chapters can retain more members by balancing the social and professional aspects of the organization. This can be achieved through scholarships and self-development programs.

Business associations, Methods, Membership campaigns

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'We need your help to grow ABWA' says National Board

Article Abstract:

The 1992-1993 Board of Directors of the American Business Women's Assn (ABWA) stressed the need for growth in membership during its recent meeting. While the ABWA achieved an 80% member retention rate in 1992, the 20% who left the organization have not been replaced. The board urged ABWA chapters to recruit at least two more members than they did in 1992. Pointers on how to enrol new members are provided.

Associations, institutions, etc., Associations, Businesswomen

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Eaight easy steps to form a new chapter

Article Abstract:

A step-by-step approach to forming a new American Business Women's Assn chapter is outlined. The formation of a new chapter is considered as challenging work and helps develop a member's personal skills. Among the other benefits of new chapter formation are gaining management skills, cultivating business contacts and overseeing an important project for the association.

Social groups

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