The ultimate high
Article Abstract:
A belief that one will succeed is necessary, or there would never be any entrepreneurship or innovation. Too much blind optimism, however, can be a dangerous thing. A couple who tried to sell tofu in Texas are profiled.
Publication Name: Entrepreneurial Woman
Subject: Women's issues/gender studies
ISSN: 1051-2624
Year: 1992
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Dieting's diva
Article Abstract:
Craig, 59, has built a $431 million weight loss empire that includes 649 franchises throughout the world. She began her career as a manager of a fitness center and, with her husband, built Jenny Craig International.
Publication Name: Entrepreneurial Woman
Subject: Women's issues/gender studies
ISSN: 1051-2624
Year: 1992
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Keeping her cool
Article Abstract:
Brice and her brother purchased a frozen yogurt shop in 1977 for $10,000. The pair have since opened their own manufacturing plant, have 800 international locations and annual sales over $85 million.
Publication Name: Entrepreneurial Woman
Subject: Women's issues/gender studies
ISSN: 1051-2624
Year: 1992
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