Accountancy 1989 Phil Churchill - Abstracts
| Accountancy 1989 Phil Churchill | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Don't hide your light under a bushel. (the potential benefits of media exposure) | Business | Phil Churchill | |||
| It's in the post. (the application of direct mailing to accountancy) (includes related article on mail's effectiveness) | Business | Phil Churchill | |||
| Make your client base sparkle. (accounting firms' management of client bases) | Business | Phil Churchill | |||
| Marketing means basics first. | Business | Phil Churchill | |||
| People power. (relations with clients) | Business | Phil Churchill | |||
| Sales: the interpersonal touch. (Business) | Business | Phil Churchill | |||
| Take a stand but make sure you deliver. (exhibition stands as a promotional tool) (Business) | Business | Phil Churchill | |||
| Uses and abuses of advertising. | Business | Phil Churchill | |||
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