Adweek's Marketing Week 1992 elaine Underwood - Abstracts

Adweek's Marketing Week 1992 elaine Underwood
TitleSubjectAuthors
Appliances also start to move. (electric home appliance industry recovering from recession)BusinessElaine Underwood
A self-winding eco-pitch. (environmental marketing activities of watchmakers Societe Suisse de Microelectronique et d'Horlogerie S.A. and Gruen Marketing Corp.)Businesselaine Underwood
Bashing L.A.: the riots prove useful for some pitches. (some marketers find Los Angeles riots helped business)BusinessElaine Underwood
Clipping ads to boost service. (United Airlines will reduce ad spending, increase quality of food and other services)BusinessElaine Underwood
Fare wars forever. (airlines)BusinessElaine Underwood
Fast times for fake fish. (products of the D.B. Berelson Co.)BusinessElaine Underwood
'I'd like a crab claw to go.' (home delivery of restaurant food)BusinessElaine Underwood
Joined at the hip: the Ramada Renaissance and the Ramada Hotel share a name - but virtually nothing else.BusinessElaine Underwood
Orangina gives itself away: the French soft drink pitches career women.BusinessElaine Underwood
Pet projects. (novelty pet products) (Industry Overview)BusinessElaine Underwood
Place-based coffee. (marketing of coffee)BusinessElaine Underwood
Price wars. (analysis; includes related articles on airlines, personal computers, fast food and frozen foods)BusinessJon Berry, Elaine Underwood
Re-store brands: private labels shed their downscale roots.BusinessElaine Underwood
Selling chili at the airport. (marketing Gold Star Chili and other regional cuisine at airports)BusinessElaine Underwood
Tapping into cheerleading. (Kaepa Inc.'s marketing plan)BusinessElaine Underwood
The cubing of America. (design of workstation environment)BusinessElaine Underwood
The last waltz. (New York City plays host to 1992 Democratic Convention)BusinessElaine Underwood
The money comes and the money goes in state tourism campaigns.BusinessElaine Underwood
The premium lure: big brands join the specialty advertising crowd.BusinessElaine Underwood
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