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Adweek's Marketing Week 1992 elaine Underwood - Abstracts
Adweek's Marketing Week 1992 elaine Underwood
Title
Subject
Authors
Appliances also start to move. (electric home appliance industry recovering from recession)
Business
Elaine Underwood
A self-winding eco-pitch. (environmental marketing activities of watchmakers Societe Suisse de Microelectronique et d'Horlogerie S.A. and Gruen Marketing Corp.)
Business
elaine Underwood
Bashing L.A.: the riots prove useful for some pitches. (some marketers find Los Angeles riots helped business)
Business
Elaine Underwood
Clipping ads to boost service. (United Airlines will reduce ad spending, increase quality of food and other services)
Business
Elaine Underwood
Fare wars forever. (airlines)
Business
Elaine Underwood
Fast times for fake fish. (products of the D.B. Berelson Co.)
Business
Elaine Underwood
'I'd like a crab claw to go.' (home delivery of restaurant food)
Business
Elaine Underwood
Joined at the hip: the Ramada Renaissance and the Ramada Hotel share a name - but virtually nothing else.
Business
Elaine Underwood
Orangina gives itself away: the French soft drink pitches career women.
Business
Elaine Underwood
Pet projects. (novelty pet products) (Industry Overview)
Business
Elaine Underwood
Place-based coffee. (marketing of coffee)
Business
Elaine Underwood
Price wars. (analysis; includes related articles on airlines, personal computers, fast food and frozen foods)
Business
Jon Berry, Elaine Underwood
Re-store brands: private labels shed their downscale roots.
Business
Elaine Underwood
Selling chili at the airport. (marketing Gold Star Chili and other regional cuisine at airports)
Business
Elaine Underwood
Tapping into cheerleading. (Kaepa Inc.'s marketing plan)
Business
Elaine Underwood
The cubing of America. (design of workstation environment)
Business
Elaine Underwood
The last waltz. (New York City plays host to 1992 Democratic Convention)
Business
Elaine Underwood
The money comes and the money goes in state tourism campaigns.
Business
Elaine Underwood
The premium lure: big brands join the specialty advertising crowd.
Business
Elaine Underwood
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