Adweek's Marketing Week 1992 Eric Hollreiser - Abstracts

Title	Subject	Authors
Adweek's Marketing Week 1992 Eric Hollreiser
A Buick-styled future for GM. (General Motors' Buick Motor) (Company Profile)	Business	Eric Hollreiser
Champagne makers fight a war of words. (Department of the Treasury's labeling requirements)	Business	Eric Hollreiser
Coors would like to have a word. (Adolf Coors Co. to launch talking beer cans)	Business	Eric Hollreiser
Drive, it said. (dealers use videocassettes to sell cars)	Business	Eric Hollreiser
For Chrysler, the future is now. (Company Profile) (Cover Story)	Business	Eric Hollreiser
Isuzu and Chrysler set out to catch Explorer. (sport utility vehicle made by Ford Motor Co.)	Business	Eric Hollreiser
Italian wine makers brace for scandal. (pesticide-tainted wine)	Business	Eric Hollreiser
Laying it out on the table. (grocery retailer-supplier negotiations) (Cover Story)	Business	Eric Hollreiser
Mazda hitches its image to the RX-7.	Business	Eric Hollreiser
New vodka targets a jaded generation. (Priviet vodka)	Business	Eric Hollreiser
Under pressure. (corporate profits, marketing strategy) (Cover Story)	Business	Fara Warner, Terry Lefton, Eric Hollreiser
Value pricing pushes Seagram's to No. 3. (Joseph E. Seagram and Sons Inc.'s House of Seagram, gin)	Business	Eric Hollreiser
Wine group defends right to free speech. (in wine advertising) (Wine First)	Business	Eric Hollreiser

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