Adweek's Marketing Week 1992 Laurie Petersen - Abstracts

Title	Subject	Authors
Adweek's Marketing Week 1992 Laurie Petersen
21st century supermarket shopping. (retail food marketing)	Business	Laurie Petersen
Going the distance to maintain relationships. (how Daniel Connell sells medical resonance imaging equipment for Toshiba America Medical Systems Inc.) (Column)	Business	Laurie Petersen
Lands' End suits real Americans to a 'T.' (mail-order marketing of swimsuits)	Business	Laurie Petersen
Of summer blockbusters and promotional bombs. (marketing of motion pictures) (Column)	Business	Laurie Petersen
Pepsi buys the month of April, but will it sell? (Pepsi-Cola Co.'s advertising campaign for Diet Pepsi) (Column)	Business	Laurie Petersen
Put your kid through school ... by shopping. (tuition-credit programs, Tuition Access, The Kids for College Tuition Trust Fund) (Column)	Business	Laurie Petersen
The strategic shopper. (consumer survey of the supermarket shopper)	Business	Laurie Petersen
The voice of a new anti-brand generation. (publishing success of 'The Tightwad Gazette') (Editorial)	Business	Laurie Petersen

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