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Adweek's Marketing Week 1992 Laurie Petersen - Abstracts
Adweek's Marketing Week 1992 Laurie Petersen
Title
Subject
Authors
21st century supermarket shopping. (retail food marketing)
Business
Laurie Petersen
Going the distance to maintain relationships. (how Daniel Connell sells medical resonance imaging equipment for Toshiba America Medical Systems Inc.) (Column)
Business
Laurie Petersen
Lands' End suits real Americans to a 'T.' (mail-order marketing of swimsuits)
Business
Laurie Petersen
Of summer blockbusters and promotional bombs. (marketing of motion pictures) (Column)
Business
Laurie Petersen
Pepsi buys the month of April, but will it sell? (Pepsi-Cola Co.'s advertising campaign for Diet Pepsi) (Column)
Business
Laurie Petersen
Put your kid through school ... by shopping. (tuition-credit programs, Tuition Access, The Kids for College Tuition Trust Fund) (Column)
Business
Laurie Petersen
The strategic shopper. (consumer survey of the supermarket shopper)
Business
Laurie Petersen
The voice of a new anti-brand generation. (publishing success of 'The Tightwad Gazette') (Editorial)
Business
Laurie Petersen
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