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Adweek's Marketing Week 1992 Matthew Grimm - Abstracts
Adweek's Marketing Week 1992 Matthew Grimm
Title
Subject
Authors
Field of woes: baseball tries to get hipper to fight recession and image problems.
Business
Matthew Grimm
Gatorade sets up Michael Jordan summer blitz. (advertising campaign)
Business
Matthew Grimm
Hardee's lets Roy's be Roy's. (marketing plan of Hardee's Food Systems Inc. and its Roy Rogers Restaurants Div.)
Business
Matthew Grimm
In non-cola wars, it's Pibb vs. Pepper. (Coca Cola repackages Mr. Pibb soft drink brand to compete with Dr. Pepper)
Business
Matthew Grimm
Iowa's franchisee manifesto.
Business
Matthew Grimm
Official sponsors who pay millions see ambush marketers as ... ring dings. (sports sponsorship)
Business
Matthew Grimm
PepsiCo and franchisees fight on: with a new bill in Congress, the battle is joined.
Business
Matthew Grimm
The dream team magnet. (marketing of USA Basketball, America's sanctioning body for Olympic basketball)
Business
Matthew Grimm
The lower tiers. (operating professional minor-sports leagues) (Industry Overview)
Business
Matthew Grimm
The sneaker warriors gun for women. (Reebok International, Nike)
Business
Matthew Grimm
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