Adweek's Marketing Week 1992 - Abstracts

Adweek's Marketing Week 1992
TitleSubjectAuthors
AmEx builds its relationships. (American Express)BusinessKevin McCormack
A self-winding eco-pitch. (environmental marketing activities of watchmakers Societe Suisse de Microelectronique et d'Horlogerie S.A. and Gruen Marketing Corp.)Businesselaine Underwood
Clash of the color czars. (Color Marketing Group)BusinessRandall Lane
Estee takes a wake-up call. (new marketing plan)BusinessDavid. Kiley
Former RJR chairman braves new waters. (RJR Nabisco Inc., J. Paul Sticht, bottled water, Castle Springs L.P.)BusinessO'Connor John J.
For the love of money: direct-response methods match clients to brokers. (financial services industry)BusinessJudy Abel
General Motors restructures.BusinessDavid Kiley
Impractical/amazing. (Isuzu Trooper and Rodeo sales)Business 
In media, at least, the recession is ending. (surge in upfront media buying by advertisers) (Column)BusinessWilliam F. Gloede
Kid Care pushes the big guys into licensing. (children's toiletries)Business 
Northern under-exposure. (marketing bust for 50th anniversary of Alaskan Highway)BusinessElaine Underwook
P&G takes back the supermarket. (Procter and Gamble Co., in-store promotion system) (Cover Story)BusinessMichael McCarthy
The 'new' Kmart has the last laugh. (K Mart Co.) (Company Profile)BusinessJudith Richheimer
The Spanish mails: big brands start talking to Hispanic households.BusinessJudy Abel
This summer, it's one world under Coke. (Coca Cola will inaugurate new international marketing campaign with Barcelona Olympics)BusinessBetsy Sharkey, Stephen Battaglio
Threat to $36 billion trade promo bounty: retailer dogfight triggered by Procter & Gamble. (packaged goods manufacturer's every day low pricing strategy assailed)BusinessMichael McCarthy
What we think of our world. (study by Warwick, Baker and Fiore reveals exaggeratedly negative perceptions of society)BusinessKevin Kerr
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