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Regional focus/area studies
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Regional focus/area studies
Adweek's Marketing Week 1992 - Abstracts
Adweek's Marketing Week 1992
Title
Subject
Authors
AmEx builds its relationships. (American Express)
Business
Kevin McCormack
A self-winding eco-pitch. (environmental marketing activities of watchmakers Societe Suisse de Microelectronique et d'Horlogerie S.A. and Gruen Marketing Corp.)
Business
elaine Underwood
Clash of the color czars. (Color Marketing Group)
Business
Randall Lane
Estee takes a wake-up call. (new marketing plan)
Business
David. Kiley
Former RJR chairman braves new waters. (RJR Nabisco Inc., J. Paul Sticht, bottled water, Castle Springs L.P.)
Business
O'Connor John J.
For the love of money: direct-response methods match clients to brokers. (financial services industry)
Business
Judy Abel
General Motors restructures.
Business
David Kiley
Impractical/amazing. (Isuzu Trooper and Rodeo sales)
Business
In media, at least, the recession is ending. (surge in upfront media buying by advertisers) (Column)
Business
William F. Gloede
Kid Care pushes the big guys into licensing. (children's toiletries)
Business
Northern under-exposure. (marketing bust for 50th anniversary of Alaskan Highway)
Business
Elaine Underwook
P&G takes back the supermarket. (Procter and Gamble Co., in-store promotion system) (Cover Story)
Business
Michael McCarthy
The 'new' Kmart has the last laugh. (K Mart Co.) (Company Profile)
Business
Judith Richheimer
The Spanish mails: big brands start talking to Hispanic households.
Business
Judy Abel
This summer, it's one world under Coke. (Coca Cola will inaugurate new international marketing campaign with Barcelona Olympics)
Business
Betsy Sharkey, Stephen Battaglio
Threat to $36 billion trade promo bounty: retailer dogfight triggered by Procter & Gamble. (packaged goods manufacturer's every day low pricing strategy assailed)
Business
Michael McCarthy
What we think of our world. (study by Warwick, Baker and Fiore reveals exaggeratedly negative perceptions of society)
Business
Kevin Kerr
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