Adweek's Marketing Week 1992 Rinker Buck - Abstracts
| Adweek's Marketing Week 1992 Rinker Buck | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| High-tech election, high-content voters. (technology allows change of political advertising) (Editorial) | Business | Rinker Buck | |||
| The neo-battle over neo-traditionalism. ('Good Housekeeping' magazine's advertising campaign) (Editorial) | Business | Rinker Buck | |||
| The truth about silicone implants. (breast implants) (Editorial) | Business | Rinker Buck | |||
| The wrong brands at the wrong time. (alcoholic beverage marketers who target black, inner-city youth are immoral) (Editorial) | Business | Rinker Buck | |||
| Three cheers for Alex Krol. (self-regulation of political advertising) (Editorial) | Business | Rinker Buck | |||
| Waking up to the interactive 1990s. (marketers can benefit from the interactivity of current presidential campaigns ) (Editorial) | Business | Rinker Buck | |||
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