Adweek's Marketing Week 1992 Seema Nayyar - Abstracts

Title	Subject	Authors
Adweek's Marketing Week 1992 Seema Nayyar
A film worth eating. (research into edible food packaging)	Business	Seema Nayyar
Building on its strengths: Colgate has been shopping for brands that could open up new markets in old categories. (Colgate-Palmolive Co.)	Business	Seema Nayyar
Colgate buys its way back into the game. (Colgate-Palmolive acquisition of the Mennen Co.) (Company Profile)	Business	Seema Nayyar
Green light for drug ads. (American Medical Association approves direct advertising)	Business	Seema Nayyar
P&G answers to drug chains on pricing. (Proctor and Gamble)	Business	Seema Nayyar
P&G baking-soda toothpaste. (Proctor and Gamble's Crest product is a latecomer in the category)	Business	Seema Nayyar
The cash flows in cosmetics. (marketing) (Industry Overview)	Business	Seema Nayyar
Tin's mixed blessings. (marketing effects of using tin packaging)	Business	Seema Nayyar
Unilever makes power move on Arden: London giant readies global push behind new prestige group. (cosmetics maker will try to market Arden, Klein worldwide)	Business	Seema Nayyar
With Coty, Benckiser bucks it stingy image. (German conglomerate Joh. A. Benckiser will spend freely on Coty, its newly-acquired fragrance company) (Company Profile)	Business	Seema Nayyar

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