Adweek's Marketing Week 1992 Terry Lefton - Abstracts

Title	Subject	Authors
Adweek's Marketing Week 1992 Terry Lefton
$60 million direct-marketing push. (MCI Communications)	Business	Terry Lefton
AmEx's platinum dance card. (new service from American Express)	Business	Terry Lefton
A new school of pool sharks. (surge in popularity for upscale billiard clubs)	Business	Terry Lefton
Artzt's gamble. (marketing strategy of Procter and Gamble Inc.'s Edwin L. Artzt)	Business	Terry Lefton
A thrifty green brand called Marcal. (Marcal Paper Mills toilet paper from recycled paper)	Business	Terry Lefton
Credit cards go to high school: brand-building, gingerly, in the corridors.	Business	Terry Lefton
Disposing of the green myth. (BIC Corp's marketing strategy)	Business	Terry Lefton
Ma Bell faces up to her generation gap: smarting from share losses, AT&T hopes its new campaign to young adults will position it as a high-tech innovation leader. (includes article about foreign operations)	Business	Terry Lefton
MasterCard seizes the moment. (marketing strategy of Mastercard International Inc.)	Business	Terry Lefton
Still battling the ozone stigma. (spray cans vs. pump sprays)	Business	Terry Lefton
The band that's a brand: The Grateful Dead line of products.	Business	Terry Lefton
The mail train: Amtrak targets it diverse audience directly.	Business	Terry Lefton
The man from Mars' game plan for Sprint. (Former M&M/Mars executive Tom Weigman launches new marketing campaign for Sprint Communications)	Business	Terry Lefton
Travelers' hard checks: AmEx and Visa slug it out. (American Express Co., Visa International)	Business	Terry Lefton
Under pressure. (corporate profits, marketing strategy) (Cover Story)	Business	Fara Warner, Terry Lefton, Eric Hollreiser

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