Business Marketing 1992 B.G. Yovovich - Abstracts

Title	Subject	Authors
Business Marketing 1992 B.G. Yovovich
A new set of players drives technology purchases, study finds. (International Data Group's study on the information technology market) (News & Trends)	Business	B.G. Yovovich
Brand, not channel is critical factor for info tech buyers, study says. (IntelliQuest Inc. study) (News & Trends)	Business	B.G. Yovovich
Business marketer of the year: Compaq's Gian Carlo Bisone. (Compaq Computer Corp.'s marketing executive)	Business	B.G. Yovovich
Closing the books. (companies that discontinued their in-house publications) (Cover Story)	Business	B.G. Yovovich
Computers of all sizes propel sales force automation. (New Options in Marketing to Business)	Business	B.G. Yovovich
Dell's response to Compaq price cuts triggers industry shoot-out. (Dell Computer Corp.; Compaq Computer Corp.) (News & Trends)	Business	B.G. Yovovich
Dos and don'ts of partnering: don't back into a deal - start with a partnering strategy. (Cover Story)	Business	B.G. Yovovich
Global marketers must be sensitive to local values. (News & Trends)	Business	B.G. Yovovich
Mega-trend in the works: info tech marketers respond to rise in outsourcing activity. (Outsourcing Report)	Business	B.G. Yovovich
Multimedia: Lotus' SmartHelp leads the way. (Lotus Development Corp. launches Multimedia SmartHelp) (New Options in Marketing to Business)	Business	B.G. Yovovich
Partnering at its best: Federal Express, Baxter Healthcare, Alcoa and Travelers show the way. (Aluminum Company of America; Travelers Insurance Co.; Baxter Healthcare Corp.; Federal Express Corp.; includes related article) (Cover Story)	Business	B.G. Yovovich
Sawyer predicts revolutionary, not evolutionary changes in marketing. (Gordon Sawyer, chairman of Sawyer Riley Compton Inc.) (News & Trends)	Business	B.G. Yovovich

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