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Business Marketing 1992 Edmund O. Lawler - Abstracts

Business Marketing 1992 Edmund O. Lawler
TitleSubjectAuthors
Ads that know no boundaries: Swedish agency used bold images to sell internationally. (Welinder Business Marketing) (Global Marketing Opportunities)BusinessEdmund O. Lawler
Cahners chief sees opportunity arising from Reed Elsevier merger. (Reed Publishing and Cahners Publishing Co. chairman and CEO Robert L. Krakoff; Reed International PLC; Elsevier N.V.)BusinessEdmund O. Lawler
Down-in-the-mouth computer marketers pine for 'first 100 days.' (Presidential Exit Poll)BusinessEdmund O. Lawler
Top marketers marching on many fronts. (The Business Marketing 100)BusinessEdmund O. Lawler
What marketers want from Clinton: wish lists refined as economic spirits rise. (includes related article) (Cover Story)BusinessKate Bertrand, Jan Jaben, Sandra Pesmen, Priscilla C. Brown, Joe Mullich, Edmund O. Lawler
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