| Business Marketing 1992 Priscilla C. Brown |
| Title | Subject | Authors |
|---|
| After Olsen: Digital must get marketing religion, analysts say. (Digital Equipment Corp.'s founder Kenneth H. Olsen) (Corporate Strategy) | Business | Priscilla C. Brown |
| Bisone draws up Compaq's new battle plan. (Gian Carlo Bisone, Compaq Computer Corp.)(includes related articles) (People You Should Know) | Business | Priscilla C. Brown |
| Butterfield focuses on Fujitsu's imaging products. (Steven M. Butterfield, general manager of Fujitsu Computer Products of America's imaging division) | Business | Priscilla C. Brown |
| Diery takes charge of Apple's reorganized marketing force. (Ian Diery; Apple Computer Inc.) (People You Should Know) (Column) | Business | Priscilla C. Brown |
| Do health care marketers have the economic Rx? (customer relations in the medical products divisions of Hewlett-Packard Co., General Electric Co. and Siemens Medical Corp.) (Growth Marketing) | Business | Priscilla C. Brown |
| Ex-Compaq chief Rod Canion starts over. (Compaq Computer Corp.'s ousted pres and CEO Joseph R. 'Rod' Canion) | Business | Priscilla C. Brown |
| Gorman to help open Claris' Windows. (Claris Corp.'s marketing VP Dick Gorman to develop products for Windows operating system) | Business | Priscilla C. Brown |
| Grejtak charts metaphor's independent marketing course. (Chris M. Grejtak) (People you should know.) | Business | Priscilla C. Brown |
| IBM's PC unit stumbles at the gate. (Marketing Spotlight.) | Business | Priscilla C. Brown |
| IBM unit may not be up for cutthroat PC market, analysts say. (IBM Personal Computer Co.) | Business | Priscilla C. Brown |
| Kodak caters to Uncle Sam's growing appetite for technology. (Eastman Kodak Co.) | Business | Priscilla C. Brown |
| No quick fix. (establishing sales automated systems) (Sales Force Automation) | Business | Priscilla C. Brown |
| Raikes rolls on the fast track at Microsoft. (Jeff Raikes pushes for comparative marketing of Microsoft's Word for Windows program and two pronged customer contact) (Column) | Business | Priscilla C. Brown |
| Sold on capitalism: Russian marketer prospers in spite of economic conditions. (entrepreneur Vakhtang V. Makharadze) (Global Marketing Opportunities) | Business | Priscilla C. Brown |
| Surviving a Russian winter: U.S. marketers await outcome of Russian economy's sternest test. (Boris Yeltsin's political condition) (Global Marketing Opportunities) | Business | Priscilla C. Brown |
| Unisys' new marketing chief targets four key segments. (Unisys Corp.'s Clive Ingham) (People You Should Know) | Business | Priscilla C. Brown |
| What marketers want from Clinton: wish lists refined as economic spirits rise. (includes related article) (Cover Story) | Business | Kate Bertrand, Jan Jaben, Sandra Pesmen, Priscilla C. Brown, Joe Mullich, Edmund O. Lawler |
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