Business Marketing 1992 Sue Kapp - Abstracts
Business Marketing 1992 Sue Kapp | |||||
Title | Subject | Authors | |||
---|---|---|---|---|---|
CompuWho? rolls out 1st national campaign. (CompuAdd Computer Corp.) | Business | Sue Kapp | |||
Direct marketers buoyed by Supreme Court's tax ruling. | Business | Sue Kapp | |||
Farming it out: contract publishers help marketers produce customer-targeted magazines. (includes related articles) (Cover Story) | Business | Sue Kapp | |||
Giving credit where credit is due. (advertiser credits) | Business | Sue Kapp | |||
Ruling may intensify software competition. (computer software copyright protection) (News & Trends) | Business | Sue Kapp | |||
'Vocal' marketers demand more of publishers. (customized services of the business press) (Growth Marketing) | Business | Sue Kapp |
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