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Business Marketing 1993 Steve Yahn - Abstracts

Business Marketing 1993 Steve Yahn
TitleSubjectAuthors
Golden age dawning for customer service? (Front Talk)BusinessSteve Yahn
Hallmarks of the '90s: branding and integrated marketing. (Front Talk)BusinessSteve Yahn
Top info tech execs share marketing insights; roundtable participants discuss research, brands and corporate image. (includes related article) (Interview)BusinessSteve Yahn
Top info tech marketers exchange industry insights. (marketing professionals hold talks at Comdex/Spring show) (Transcript)BusinessSteve Yahn
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