Business Marketing 1995 Jack Edmonston - Abstracts
| Business Marketing 1995 Jack Edmonston | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Anecdotes are poor research substitute. | Business | Jack Edmonston | |||
| 'EE Times' wrecks readership study. | Business | Jack Edmonston | |||
| Information deluge will change ad tides. | Business | Jack Edmonston | |||
| Rapid changes alter media planning. (Special Report: Top Media Strategists) | Business | Jack Edmonston | |||
| Syndicated research lifts media planning. | Business | Jack Edmonston | |||
| When is a Web ad simply too costly? (Internet's World Wide Web)(Advertising Supplement: Business to Business Direct Marketing) | Business | Jack Edmonston | |||
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