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Business Marketing 1995 Laurie Freeman - Abstracts

Business Marketing 1995 Laurie Freeman
TitleSubjectAuthors
3M sings for sales. (Minnesota Mining and Manufacturing Co.'s Message Memory Module system; in-store advertising services)BusinessLaurie Freeman
Amtrol's risky business: will expansion flush away brand? (Amtrol Inc.)BusinessLaurie Freeman
Don't miss the electronic data interchange ramp. (Special Report: Shaping Tomorrow's Technology Marketplace)BusinessLaurie Freeman
Equipment makers vary approaches to difficult-to-classify SOHO market. (small-office, home-office)BusinessLaurie Freeman, Charles Waltner
How 2 card companies solved production woes. (Optimum Group)BusinessLaurie Freeman
Mack ads drive heavy-duty truck sales; competitors react with test drives and new products. (Mack Trucks Inc.)BusinessLaurie Freeman
Samaritan applies business-to-business approach to revise image, lure patients. (Samaritan Health System, marketing)BusinessLaurie Freeman
Streamlined sales efforts: automation enables Avis to try even harder. (Avis Inc.) (Company Profile)BusinessLaurie Freeman
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