Business Marketing 1996 Charles Waltner - Abstracts
| Business Marketing 1996 Charles Waltner | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Digital evolution heads printing industry's way. | Business | Charles Waltner | |||
| Graunke sees interactive marketing revolution ruling the '90s as direct response advertising shaped the '80s. (Terence Graunke) | Business | Charles Waltner | |||
| Jet maker hoping to soar again. (marketing campaign of McDonnell Douglas Corp.) | Business | Charles Waltner | |||
| Magazine builds own fleet. (Aviation Week & Space Technology's strategies to raise advertising revenues) | Business | Charles Waltner | |||
| Marketers take aim at rejuvenating their Net wares. (Internet)(NetMarketing) | Business | Charles Waltner | |||
| Pall Corp. wins business with info-driven Web site. | Business | Charles Waltner | |||
| Savin pits service against whizbangs. (Savin Corp.'s advertising campaign) | Business | Charles Waltner | |||
| Study: b-to-b Web sales to explode to $13.4B. (business-to-business market) | Business | Charles Waltner | |||
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