Business Marketing 1996 Charmain Kosek - Abstracts
| Business Marketing 1996 Charmain Kosek | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| B-to-B advertising tops $2.72 billion. (business-to-business advertising)(Special Report: Top 100 Business-to-Business Advertisers) | Business | Charmain Kosek | |||
| B-to-b agency gross income rises a healthy 13%. (business-to-business agency rankings)(includes related article on ranking process) | Business | Charmain Kosek | |||
| Customer satisfaction a moving target. | Business | Charmain Kosek | |||
| Fitting motivation on the bottom line. (employee and consumer incentive plans to boost profits) | Business | Charmain Kosek | |||
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