Business Marketing 1996 Chuck Paustian - Abstracts

Business Marketing 1996 Chuck Paustian
TitleSubjectAuthors
Discounting ad rates is a flawed approach.(Editorial)BusinessChuck Paustian
How the business world views the World Wide Web.(Internet Marketing)BusinessChuck Paustian
Several cyberspace examples to follow. (online commerce)(Editorial)BusinessChuck Paustian
Software drives top 10 roster.(Marketing Showpiece)BusinessB.G. Yovovich, Joe Mullich, Chuck Paustian, Bradley Johnson, Laurie Freeman, Char Kosek, Sara Teasdale
Vague statements amount to puffery. (evaluation of the campaign advertisements of Republican presidential candidates)BusinessChuck Paustian
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