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Business Marketing 1996 Jack Edmonston - Abstracts
Business Marketing 1996 Jack Edmonston
Title
Subject
Authors
Adams' tack worthy example to emulate. (Adams Co.)
Business
Jack Edmonston
Affinity is a valuable but little-used tool. (publication research)
Business
Jack Edmonston
Blame the advertiser for vindictive agency.
Business
Jack Edmonston
Charting a media plan using CIMS. (IntelliQuest Inc.'s Computer Industry Media Study 3.0)(Computer in Media Study)
Business
Jack Edmonston
Finding the online fit in b-to-b sales process. (business-to-business)(Column)
Business
Jack Edmonston
IntelliQuest detects surge in the number of computer buyers. (Computer Industry Media Study)(includes related article on finding qualified respondents)(Computer in Media Study)
Business
Jack Edmonston
Letter to advertisers insulting and wrong. (use of circulation audits and syndicated research in readership surveys)
Business
Jack Edmonston
Media planning tool holds b-to-b promise. (business-to-business advertising)
Business
Jack Edmonston
Other syndicated research studies: larger samples of smaller universes. (Business Computing Segmentation Study, CompPro Study and Electronics Market Tracking "Top 200" Study)
Business
Jack Edmonston
Practical tips to measure advertising's performance.
Business
Jack Edmonston
Syndicated research attack 'uninformed.'
Business
Jack Edmonston
Targeted magazines key to future profits. (effect of publications on business-to-business marketing)
Business
Jack Edmonston
Tax might curb free lunches, gifts, trips.
Business
Jack Edmonston
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