Business Marketing 1996 Jack Edmonston - Abstracts

Business Marketing 1996 Jack Edmonston
TitleSubjectAuthors
Adams' tack worthy example to emulate. (Adams Co.)BusinessJack Edmonston
Affinity is a valuable but little-used tool. (publication research)BusinessJack Edmonston
Blame the advertiser for vindictive agency.BusinessJack Edmonston
Charting a media plan using CIMS. (IntelliQuest Inc.'s Computer Industry Media Study 3.0)(Computer in Media Study)BusinessJack Edmonston
Finding the online fit in b-to-b sales process. (business-to-business)(Column)BusinessJack Edmonston
IntelliQuest detects surge in the number of computer buyers. (Computer Industry Media Study)(includes related article on finding qualified respondents)(Computer in Media Study)BusinessJack Edmonston
Letter to advertisers insulting and wrong. (use of circulation audits and syndicated research in readership surveys)BusinessJack Edmonston
Media planning tool holds b-to-b promise. (business-to-business advertising)BusinessJack Edmonston
Other syndicated research studies: larger samples of smaller universes. (Business Computing Segmentation Study, CompPro Study and Electronics Market Tracking "Top 200" Study)BusinessJack Edmonston
Practical tips to measure advertising's performance.BusinessJack Edmonston
Syndicated research attack 'uninformed.'BusinessJack Edmonston
Targeted magazines key to future profits. (effect of publications on business-to-business marketing)BusinessJack Edmonston
Tax might curb free lunches, gifts, trips.BusinessJack Edmonston
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