Business Marketing 1996 Laurie Freeman - Abstracts

Business Marketing 1996 Laurie Freeman
TitleSubjectAuthors
3M plugs on-floor advertising. (Minnesota Mining and Manufacturing Co.)BusinessLaurie Freeman
Agency of the year. (FCB Technology)(includes related article)BusinessLaurie Freeman, Alice Z. Cuneo
Beating a strategic retreat. (aborted distribution policy of AlliedSignal Plastics)BusinessLaurie Freeman
Client-driven change alters agency strategies. (business-to-business marketing)BusinessLaurie Freeman
How Paccar reversed its truck-parts woes. (Paccar Inc. and DraftDirect Worldwide Inc.'s promotional campaign)(Case Study)BusinessLaurie Freeman
Kim and Campbell share newcomer honors. (Most Likely to Succeed awardees Dong H. Kim and Thom Campbell)(Best & Brightest Media Strategists)BusinessLaurie Freeman, Jeffery D. Zbar
Online services return to roots.BusinessLaurie Freeman
Software drives top 10 roster.(Marketing Showpiece)BusinessB.G. Yovovich, Joe Mullich, Chuck Paustian, Bradley Johnson, Laurie Freeman, Char Kosek, Sara Teasdale
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