Business Marketing 1997 Charmain Kosek - Abstracts

Title	Subject	Authors
Business Marketing 1997 Charmain Kosek
Agencies see changes in b-to-b tactics. (advertising agencies; business-to-business)	Business	Charmain Kosek
Alliance mines marketing data online. (partnership among marketing research firms ASI Market Research, Custom Research, M/A/R/C Research, Roper Starch Worldwide and Digital Marketing Services)	Business	Charmain Kosek
Cost, speed lead businesses to Net.	Business	Charmain Kosek
Data lacking in service industry: study finds strategic marketing hurdles have not been addressed.	Business	Charmain Kosek
Exhibit building industry grows up: survey to determine how much category contributes to U.S. economy.	Business	Charmain Kosek
Exhibits build temporary bridge.(Special Report)	Business	Charmain Kosek
Incentive industry faces challenge.	Business	Charmain Kosek
Looking into the crystal ball. (1997 business-to-business marketing forecasts)	Business	Charmain Kosek
Sales woe: 1 in 6 are problem clients. (survey of salespeople)	Business	Charmain Kosek
Top 100 spending surges to $3.3 billion. (business-to-business advertisers)	Business	Charmain Kosek
Top business-to-business agencies. (top 100 advertising agencies engaged in business-to-business advertising in the US)(Special Report)(Directory)	Business	Charmain Kosek

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