Business Marketing 1997 Dana Blankenhorn - Abstracts

Title	Subject	Authors
Business Marketing 1997 Dana Blankenhorn
AutoByTel proves the Net can move big-ticket items.(NetMarketing)	Business	Dana Blankenhorn
Backend support, databases key to top Net marketers.	Business	Dana Blankenhorn
EDS initiative: company developing system to open intranets to outside suppliers. (Electronic Data Systems)	Business	Dana Blankenhorn
E-mail flexes its marketing muscle. (increasing use of Internet e-mail packages)	Business	Dana Blankenhorn
Forget the trip, meet in cyberspace: NetMeeting will let users share data, video and audio online.	Business	Dana Blankenhorn
GE's e-commerce network opens up to other marketers. (GE Information Services)(NetMarketing)	Business	Dana Blankenhorn
High-tech marketers push past b-to-b image. (Seagate Technology; Sun Microsystems; 3Com Corp; business-to-business)	Business	Dana Blankenhorn
How to profit from registration: once the data's collected, smart marketers mine that database for extra value. (registration of users of a company's Web site)(Net Marketing)	Business	Dana Blankenhorn
If you're hiring a hacker, stick with the pros. (Internet security)	Business	Dana Blankenhorn
Is personalization right for your site? (Web site)	Business	Dana Blankenhorn
Kiosks boost Internet interaction.	Business	Dana Blankenhorn
Links, once taboo, seen as assets. (links on Web sites)	Business	Dana Blankenhorn
Marketers taking sides on how to use mass e-mail.(NetMarketing)	Business	Dana Blankenhorn
Microsoft targets b-to-b for new browser. (business-to-business market; Internet Explorer Version 4.0)	Business	Dana Blankenhorn
New Industry.net owners to return to information roots.	Business	Dana Blankenhorn
Web malls add online purchasing.	Business	Len Strazewski, Dana Blankenhorn
Web to return to its marketing roots: building online relationships is goal for 1998 and beyond. (business-to-business advertising Web sites)	Business	Dana Blankenhorn

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