Business Marketing 1997 Martha L. Stone - Abstracts
| Business Marketing 1997 Martha L. Stone | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Air Products pushes industry frontier; gases company uses Web efforts to stay ahead of its competition. | Business | Martha L. Stone | |||
| Cahners: marketers see b-to-b Web growth. (Cahners Publishing Co.; business-to-business advertising) | Business | Martha L. Stone | |||
| Global survey finds increasing emphasis on emotion in ads. | Business | Martha L. Stone | |||
| Study: b-to-b purchase intentions data uneven. (business-to-business) | Business | Martha L. Stone | |||
| 'VideoGame' set to change its name. (VideoGame Advisor magazine's name changed to GameWEEK) | Business | Martha L. Stone | |||
| Web jumping in importance for PR professionals. | Business | Martha L. Stone | |||
| When spam is not spam. (e-mail sending) | Business | Martha L. Stone | |||
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