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Business Marketing 1998 Bradley Johnson - Abstracts
Business Marketing 1998 Bradley Johnson
Title
Subject
Authors
Ammirati may be biggest winner in Compaq's deal to buy DDB-client Digital.(Ammirati Puris Lintas, Compaq Computer, DDB Needham Worldwide, Digital Equipment)
Business
Bradley Johnson
Compaq tries new 'hybrid' strategy. (Compaq Computer Corp.'s distribution scheme)
Business
Bradley Johnson
IBM leaves ZD Comdex; booth clash turns bitter. (ZD Comdex/Fall computer trade show)
Business
Bradley Johnson
Silicon Graphics rethinks entire brand.
Business
Bradley Johnson
Sun, ZD agree on integrated Java deal. (Sun Microsystems Inc; Ziff-Davies Exhibitions)
Business
Bradley Johnson
'WSJ' poses threat to Ziff in tech ad rankings. (technology advertising revenues of The Wall Street Journal versus that of Ziff-Davis Inc-published PC Magazine)
Business
Bradley Johnson
ZD-IDG study: tech publications top data source. (Ziff-Davis Publishing Co; International Data Group Inc)
Business
Bradley Johnson, Dana Blankenhorn
Ziff-Davis goes public; filings show high debt resulted in a net loss.
Business
Bradley Johnson
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