Business Marketing 1998 Bradley Johnson - Abstracts

Title	Subject	Authors
Business Marketing 1998 Bradley Johnson
Ammirati may be biggest winner in Compaq's deal to buy DDB-client Digital.(Ammirati Puris Lintas, Compaq Computer, DDB Needham Worldwide, Digital Equipment)	Business	Bradley Johnson
Compaq tries new 'hybrid' strategy. (Compaq Computer Corp.'s distribution scheme)	Business	Bradley Johnson
IBM leaves ZD Comdex; booth clash turns bitter. (ZD Comdex/Fall computer trade show)	Business	Bradley Johnson
Silicon Graphics rethinks entire brand.	Business	Bradley Johnson
Sun, ZD agree on integrated Java deal. (Sun Microsystems Inc; Ziff-Davies Exhibitions)	Business	Bradley Johnson
'WSJ' poses threat to Ziff in tech ad rankings. (technology advertising revenues of The Wall Street Journal versus that of Ziff-Davis Inc-published PC Magazine)	Business	Bradley Johnson
ZD-IDG study: tech publications top data source. (Ziff-Davis Publishing Co; International Data Group Inc)	Business	Bradley Johnson, Dana Blankenhorn
Ziff-Davis goes public; filings show high debt resulted in a net loss.	Business	Bradley Johnson

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