Business Marketing 1998 Charmain Kosek - Abstracts

Business Marketing 1998 Charmain Kosek
TitleSubjectAuthors
Court success by giving ideas a home; how market research departments can foster internal innovation.BusinessCharmain Kosek
Freeman rolls out aid to exhibitors: kiosks answer routine questions, allow order placement. (Freeman Cos)BusinessCharmain Kosek
Growth spurs exhibitor competition; trade show floor space increases at faster rate than attendance. (trade show industry)BusinessCharmain Kosek
Voicemail hurts survey response rates. (marketing research)BusinessCharmain Kosek
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