Business Marketing 1998 Laurie Freeman - Abstracts

Title	Subject	Authors
Business Marketing 1998 Laurie Freeman
1997 Business-to-Business Agency of the Year: Hensley Segal Rentschler wins for integrated approach to b-to-b.(includes related article on agency's view of the Internet)(Company Profile)	Business	Laurie Freeman
CMP expands IT base with McGraw-Hill buy. (CMP Media; information technology; McGraw-Hill Inc titles including Byte magazine)	Business	Laurie Freeman
Communication key to marketing success.	Business	Laurie Freeman
Digital fights back against HP rumour ads. (Digital Equipment Corp; Hewlett-Packard Co)	Business	Laurie Freeman
Getting direct results. (measurement of success of direct marketing campaigns in terms of profitability)	Business	Laurie Freeman
Hibbert re-energizes its employees. (Hibbert Group's adoption of plan to counter employee burnout)(includes related article on consultant Peter McLaughlin's tips on improving job performance)	Business	Laurie Freeman
High-tech companies heading up ad growth.	Business	Laurie Freeman
HP's attack on Digital signals shift in strategy. (Hewlett-Packard Co's satirical ad aimed at Digital Equipment Corp.'s customers)	Business	Laurie Freeman
IDG dives into fray; can its new Internet business magazine beat the odds? (International Data Group)	Business	Laurie Freeman
Macromedia's lab: built as a marketing tool, ShockRave pays off in more ways than one. (Web site)	Business	Laurie Freeman
Net drives b-to-b to new highs worldwide. (use of Internet in business-to-business marketing)	Business	Laurie Freeman
New media ups Pro-Comm Awards; strong economy also boosts annual BMA contest. (Business Marketing Association)	Business	Laurie Freeman
Publishers feeling heat: print alone not enough. (marketing strategies of trade magazine publishers)	Business	Laurie Freeman
Reed Elsevier reinstates Cahners name; publisher sees strength in original brand after weighing alternatives. (Reed Elsevier Business Information changing of its name to Cahners Business Information)	Business	Laurie Freeman
The heat is on: business sizzles for b-to-b shops. (business-to-business advertising)	Business	Laurie Freeman, Dana Blankenhorn
Top 100: business-to-business advertisers expand their ad-spending horizons. (includes related article)	Business	Laurie Freeman
Volvo keeps on truckin'. (Volvo Trucks North America Inc)	Business	Laurie Freeman

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