Business Marketing 1998 Martha L. Stone - Abstracts
| Business Marketing 1998 Martha L. Stone | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Businesses take out Web insurance. | Business | Martha L. Stone | |||
| Companies try intranet as benefits tool. | Business | Martha L. Stone | |||
| Companies turn to marketing temps. (temporary employees) | Business | Martha L. Stone | |||
| Forging a long-term PR relationship; companies discover benefits in establishing successful partnerships. (management of public relations agency Golin/Harris Communications)(includes related article on how public relation executives should establish lasting relationship with clients) | Business | Martha L. Stone | |||
| How to offer successful internships. (marketing training programs for students)(includes related article on establishing internship programs) | Business | Martha L. Stone | |||
| Right on track. (3Com online ads) | Business | Martha L. Stone | |||
| Searching for foreign executives: global expansion forces marketers to deal with cultural differences. | Business | Martha L. Stone | |||
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