DM News 2001 Michael Rudnick - Abstracts
DM News 2001 Michael Rudnick | |||||
Title | Subject | Authors | |||
---|---|---|---|---|---|
Allstate expands reach with InsWeb deal. | Construction and materials industries | Michael Rudnick | |||
AmEx aims card at small business. | Construction and materials industries | Michael Rudnick | |||
AmEx handles local funds in UAE. | Construction and materials industries | Michael Rudnick | |||
AquaCell to test DRTV marketing waters. | Construction and materials industries | Michael Rudnick | |||
Aussie Nad's tries to lift appeal in U.S. | Construction and materials industries | Michael Rudnick | |||
Band-Aid is stuck on garden promotion. | Construction and materials industries | Michael Rudnick | |||
Baparoma cooks up DRTV campaign. | Construction and materials industries | Michael Rudnick | |||
Biozhem readies infomercial for skin-care product. | Construction and materials industries | Michael Rudnick | |||
CA consumer group files lawsuit against Q-Ray bracelet maker. | Construction and materials industries | Michael Rudnick | |||
Carbite Golf seeks DRTV hole in one. | Construction and materials industries | Michael Rudnick | |||
Carbite tees up new DRTV effort. | Construction and materials industries | Michael Rudnick | |||
Company's first DRTV effort gets grill sales sizzling. | Construction and materials industries | Michael Rudnick | |||
Credit union customers can e-mail cash. | Construction and materials industries | Michael Rudnick | |||
Deal links Ticketmaster, Western Union. | Construction and materials industries | Michael Rudnick | |||
Diet infomercial will focus on scientific merits. | Construction and materials industries | Michael Rudnick | |||
Dime taps Sedona for CRM services. | Construction and materials industries | Michael Rudnick | |||
DMers embark on Super Bowl blitz. | Construction and materials industries | Michael Rudnick | |||
Dremel takes first shot at DRTV. | Construction and materials industries | Michael Rudnick | |||
DRTV spots rack up international sales. | Construction and materials industries | Michael Rudnick | |||
DRTV used to build catalog requests. | Construction and materials industries | Michael Rudnick | |||
EMachines hopes DRTV test opens new channel. | Construction and materials industries | Michael Rudnick | |||
EverSystems readies one-stop financial management. | Construction and materials industries | Michael Rudnick | |||
Expansion fuels RMH Teleservices stock rise. | Construction and materials industries | Michael Rudnick | |||
Freedom Golf tees up its first infomercial. | Construction and materials industries | Michael Rudnick | |||
Gaylord links Nicklaus video spot with Masters Tournament. | Construction and materials industries | Michael Rudnick | |||
Golf instructional device set for DRTV. | Construction and materials industries | Michael Rudnick | |||
GT Direct opens short-form division. | Construction and materials industries | Michael Rudnick | |||
Hippo Golf tees up DRTV drive. | Construction and materials industries | Michael Rudnick | |||
Hooked on Phonics tries I-TV spots. | Construction and materials industries | Michael Rudnick | |||
ICT Group diversifies to keep strong. | Construction and materials industries | Michael Rudnick | |||
Infomercial touts 'Boot Camp' workout. | Construction and materials industries | Michael Rudnick | |||
Infotopia rolls out infomercial. | Construction and materials industries | Michael Rudnick | |||
Jazz Store catalog rides wave of interest from PBS documentary. | Construction and materials industries | Michael Rudnick | |||
Joan Rivers to promote skin-care line. | Construction and materials industries | Michael Rudnick | |||
Lillian Vernon stock dips after unfavorable earnings. | Construction and materials industries | Michael Rudnick | |||
Mailings up, response rates down for credit cards. | Construction and materials industries | Michael Rudnick | |||
Natrol targets women for weight-loss infomercial. | Construction and materials industries | Michael Rudnick | |||
Nova weighs in with 2nd DRTV. | Construction and materials industries | Michael Rudnick | |||
ONTV reports sales increase. | Construction and materials industries | Michael Rudnick | |||
Pointpathbank targets card at incentive companies. | Construction and materials industries | Michael Rudnick | |||
QVC, Target agree to market Diamonique Jewelry in stores. | Construction and materials industries | Michael Rudnick | |||
Reebok takes first step into DRTV. | Construction and materials industries | Michael Rudnick | |||
Revenue loss, staff cuts spark Acxiom stock drop.(Axciom Corp.) | Construction and materials industries | Michael Rudnick | |||
Rodrex uses DRTV to lure fishermen. | Construction and materials industries | Michael Rudnick | |||
Shoe company tries infomercial to run up sales. | Construction and materials industries | Michael Rudnick | |||
Showtime looks to boost subscriber base. | Construction and materials industries | Michael Rudnick | |||
Spenco irons out wrinkles in DRTV launch. | Construction and materials industries | Michael Rudnick | |||
Sweepstakes targets 20-somethings. | Construction and materials industries | Michael Rudnick | |||
Tarkenton scrambles for DRTV sales. | Construction and materials industries | Michael Rudnick | |||
Ticket giveaway launches Orbitz. | Construction and materials industries | Michael Rudnick | |||
Tivoli launches GLB compliance software. | Construction and materials industries | Michael Rudnick | |||
TriStar shoots Steam Bullet long-form for international sales. | Construction and materials industries | Michael Rudnick | |||
Volvo makes first play at I-TV during NCAA tourney. | Construction and materials industries | Michael Rudnick | |||
Williams Worldwide to market veggie peeler. | Construction and materials industries | Michael Rudnick |
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