DM News 2006 Cara Wood - Abstracts

DM News 2006 Cara Wood
TitleSubjectAuthors
ABC reports projects 70,000 ad age readers.(Audit Bureau of Circulations on subscription base of Advertising Age)Construction and materials industriesCara Wood
AdBrite hires Fanlo to oversee growth.(advertising agency AdBrite hires Lgnacio Fanio )Construction and materials industriesCara Wood
Ad exchange hits China.Construction and materials industriesCara Wood
Ad exchanges bid to open the market.(online advertisers and publishers' open marketplace 'Right Media Exchange)Construction and materials industriesCara Wood
Blogs, online video, mobile: the new media.Construction and materials industriesDianna Dilworth, Cara Wood
Booyah starts auction network for video ads.Construction and materials industriesCara Wood
Coke, Sprint talk word of mouth.(Sprint Corp., Nextel Communications Inc. and Coca Cola Co. to invest on mouth-to-mouth advertising)Construction and materials industriesCara Wood
Digital asset management proves good fit for Brikenstock.(Birkenstock Distribution USA Inc.)Construction and materials industriesCara Wood
DMA panel will talk insert evolution.(Direct Marketing Association's annual meet )Construction and materials industriesCara Wood
Easter Seals refits its software for the disabled.(Easter Seal Society and Convio Inc.)Construction and materials industriesCara Wood
E-commerce leaves the fringe.(e-commerce industry meet Shop.org 2006 Annual Summit )Construction and materials industriesDianna Dilworth, Giselle Abramovich, Cara Wood
Eight O' Clock Coffee brews business with DRTV.(Eight O' Clock Coffee's new direct television advertising)Construction and materials industriesCara Wood
Emerging media seek relevance.(Online Media, Marketing and Advertising Conference and Expo 2006, New York)Construction and materials industriesDianna Dilworth, Cara Wood
Expect more long tail inventory.(online advertising spending)Construction and materials industriesCara Wood
Flapper insert gives Gillette Fusion cutting edge.(usage of flappers for promoting Gillette Fusion razors)Construction and materials industriesCara Wood
Google bites into big apple.(Google unveils its new buildings)Construction and materials industriesDianna Dilworth, Giselle Abramovich, Cara Wood
Hollywood: now available on download.(Clickstarinc.com)Construction and materials industriesCara Wood
Independent co-op mailers unite.(Independent Co-op Mail Dealers Association first annual meeting )Construction and materials industriesCara Wood
Insert media poised for slow but steady growth.Construction and materials industriesCara Wood
Inserts play XL role in clothing buys.(insert marketing in clothing industry )Construction and materials industriesCara Wood
Institutions have vast buying power.(institutional list advertising )Construction and materials industriesCara Wood
JetSet seeks match with 'Dream Date".(JetSet Beverages Incorporated's ad in GoFish.com Incorporated's online reality show "America's Dream Date")Construction and materials industriesCara Wood
Levin joins Inter/ Media as Mediapoint chief.(advertising agency Inter/Media Advertising hires Jay Levin for its Mediapoint Networks)Construction and materials industriesCara Wood
LifeFone makes good call with ARM.(LifeFone has signed a contract with Advanced Results Marketing )Construction and materials industriesCara Wood
MeritDirect Co-op: metrics, government and ice cream.(MeritDirect seventh annual Business Mailers' Co-operative and Interactive Marketing Conference)Construction and materials industriesCara Wood
Moms, children help design furniture.(Pulaski Furniture Corp.)Construction and materials industriesCara Wood
Monster Media scores with NBA, NHL fans.(National Basketball Association, National Hockey League)Construction and materials industriesCara Wood
Nightly Business' web presence sheds light on brand.(usage of web portals by Nightly Business Reports )Construction and materials industriesCara Wood
Odyssey Golf drives leads online.(Odyssey Golf Inc. launches website )Construction and materials industriesCara Wood
ParadyszMatera report shows PIP growth.(package insert programs)Construction and materials industriesCara Wood
PersonalizationMall brings web to inserts.(Santon Direct has launched new online insert service for PersonlizationMall.com )Construction and materials industriesCara Wood
Restaurant.com tracks menu of online coupons.(usage of online promotional codes )Construction and materials industriesCara Wood
Show examines confluence of brand and direct, global and local.(Direct Marketing Association-06)Construction and materials industriesCara Wood
Site preview software highlights interactivity.(Cooliris Incorporated, California)Construction and materials industriesCara Wood
Social networking goes to work.(introduction of a social networking web page for marketing professionals )Construction and materials industriesCara Wood
Software opens marketplace for TV ads.(Softwave Media Exchange has launched new service for television broadcasters and advertisers )Construction and materials industriesCara Wood
Sony gets Streetwise for summer films.(Sony Pictures Entertainment Inc. awards online marketing contract to Streetwise Software Inc.)Construction and materials industriesCara Wood
South African blog drives BMW push.(BMW South Africa using blogs to market its new Z4 Coup)Construction and materials industriesCara Wood
Spike TV kicks off 'Ultimate Fighter' with FHM insert.(using three-dimensional inserts with FHM magazine )Construction and materials industriesCara Wood
Starbucks celebrates traditions with viral effort.Construction and materials industriesCara Wood
Study: internet dominates media use.("A Day in the Life: an Ethnographic Study of Media Consumption")Construction and materials industriesCara Wood
Study: marketers curious about blogs, but not spending.(study on Internet marketing and web blogs usage)Construction and materials industriesCara Wood
Underground viral video has new tune.Construction and materials industriesCara Wood
Verizon targets Hispanics with Spanish-language mailer.(Verizon Communications Inc. launches direct mail advertising )Construction and materials industriesCara Wood
Vibrant media debuts in-text video ads.(software firm Vibrant Solutions )Construction and materials industriesCara Wood
Vincent returns as EyeWonder CEO.(chief executive officer of EyeWonder Incorporated)Construction and materials industriesCara Wood
Web-hosted tools save project managers time, paper.(eproject.com, proofitonline.com)Construction and materials industriesCara Wood
Workout DVD stretches into TV show.(Sony BMG Music Entertainment's kids product promotion digital video 'B You')Construction and materials industriesCara Wood
Yahoo asks students to teach message.(Yahoo Inc. launches marketing campaign for art students in web designing )Construction and materials industriesCara Wood
Yahoo's secret weapon: direct mail.(Yahoo Search Marketing)Construction and materials industriesCara Wood
Zoomerang survey service helps boost returns.(Career Builder.com is using customer service surveys of Market Tools Zoomerang )Construction and materials industriesCara Wood
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