DM News 2006 Cara Wood |
Title | Subject | Authors |
ABC reports projects 70,000 ad age readers.(Audit Bureau of Circulations on subscription base of Advertising Age) | Construction and materials industries | Cara Wood |
AdBrite hires Fanlo to oversee growth.(advertising agency AdBrite hires Lgnacio Fanio ) | Construction and materials industries | Cara Wood |
Ad exchange hits China. | Construction and materials industries | Cara Wood |
Ad exchanges bid to open the market.(online advertisers and publishers' open marketplace 'Right Media Exchange) | Construction and materials industries | Cara Wood |
Blogs, online video, mobile: the new media. | Construction and materials industries | Dianna Dilworth, Cara Wood |
Booyah starts auction network for video ads. | Construction and materials industries | Cara Wood |
Coke, Sprint talk word of mouth.(Sprint Corp., Nextel Communications Inc. and Coca Cola Co. to invest on mouth-to-mouth advertising) | Construction and materials industries | Cara Wood |
Digital asset management proves good fit for Brikenstock.(Birkenstock Distribution USA Inc.) | Construction and materials industries | Cara Wood |
DMA panel will talk insert evolution.(Direct Marketing Association's annual meet ) | Construction and materials industries | Cara Wood |
Easter Seals refits its software for the disabled.(Easter Seal Society and Convio Inc.) | Construction and materials industries | Cara Wood |
E-commerce leaves the fringe.(e-commerce industry meet Shop.org 2006 Annual Summit ) | Construction and materials industries | Dianna Dilworth, Giselle Abramovich, Cara Wood |
Eight O' Clock Coffee brews business with DRTV.(Eight O' Clock Coffee's new direct television advertising) | Construction and materials industries | Cara Wood |
Emerging media seek relevance.(Online Media, Marketing and Advertising Conference and Expo 2006, New York) | Construction and materials industries | Dianna Dilworth, Cara Wood |
Expect more long tail inventory.(online advertising spending) | Construction and materials industries | Cara Wood |
Flapper insert gives Gillette Fusion cutting edge.(usage of flappers for promoting Gillette Fusion razors) | Construction and materials industries | Cara Wood |
Google bites into big apple.(Google unveils its new buildings) | Construction and materials industries | Dianna Dilworth, Giselle Abramovich, Cara Wood |
Hollywood: now available on download.(Clickstarinc.com) | Construction and materials industries | Cara Wood |
Independent co-op mailers unite.(Independent Co-op Mail Dealers Association first annual meeting ) | Construction and materials industries | Cara Wood |
Insert media poised for slow but steady growth. | Construction and materials industries | Cara Wood |
Inserts play XL role in clothing buys.(insert marketing in clothing industry ) | Construction and materials industries | Cara Wood |
Institutions have vast buying power.(institutional list advertising ) | Construction and materials industries | Cara Wood |
JetSet seeks match with 'Dream Date".(JetSet Beverages Incorporated's ad in GoFish.com Incorporated's online reality show "America's Dream Date") | Construction and materials industries | Cara Wood |
Levin joins Inter/ Media as Mediapoint chief.(advertising agency Inter/Media Advertising hires Jay Levin for its Mediapoint Networks) | Construction and materials industries | Cara Wood |
LifeFone makes good call with ARM.(LifeFone has signed a contract with Advanced Results Marketing ) | Construction and materials industries | Cara Wood |
MeritDirect Co-op: metrics, government and ice cream.(MeritDirect seventh annual Business Mailers' Co-operative and Interactive Marketing Conference) | Construction and materials industries | Cara Wood |
Moms, children help design furniture.(Pulaski Furniture Corp.) | Construction and materials industries | Cara Wood |
Monster Media scores with NBA, NHL fans.(National Basketball Association, National Hockey League) | Construction and materials industries | Cara Wood |
Nightly Business' web presence sheds light on brand.(usage of web portals by Nightly Business Reports ) | Construction and materials industries | Cara Wood |
Odyssey Golf drives leads online.(Odyssey Golf Inc. launches website ) | Construction and materials industries | Cara Wood |
ParadyszMatera report shows PIP growth.(package insert programs) | Construction and materials industries | Cara Wood |
PersonalizationMall brings web to inserts.(Santon Direct has launched new online insert service for PersonlizationMall.com ) | Construction and materials industries | Cara Wood |
Restaurant.com tracks menu of online coupons.(usage of online promotional codes ) | Construction and materials industries | Cara Wood |
Show examines confluence of brand and direct, global and local.(Direct Marketing Association-06) | Construction and materials industries | Cara Wood |
Site preview software highlights interactivity.(Cooliris Incorporated, California) | Construction and materials industries | Cara Wood |
Social networking goes to work.(introduction of a social networking web page for marketing professionals ) | Construction and materials industries | Cara Wood |
Software opens marketplace for TV ads.(Softwave Media Exchange has launched new service for television broadcasters and advertisers ) | Construction and materials industries | Cara Wood |
Sony gets Streetwise for summer films.(Sony Pictures Entertainment Inc. awards online marketing contract to Streetwise Software Inc.) | Construction and materials industries | Cara Wood |
South African blog drives BMW push.(BMW South Africa using blogs to market its new Z4 Coup) | Construction and materials industries | Cara Wood |
Spike TV kicks off 'Ultimate Fighter' with FHM insert.(using three-dimensional inserts with FHM magazine ) | Construction and materials industries | Cara Wood |
Starbucks celebrates traditions with viral effort. | Construction and materials industries | Cara Wood |
Study: internet dominates media use.("A Day in the Life: an Ethnographic Study of Media Consumption") | Construction and materials industries | Cara Wood |
Study: marketers curious about blogs, but not spending.(study on Internet marketing and web blogs usage) | Construction and materials industries | Cara Wood |
Underground viral video has new tune. | Construction and materials industries | Cara Wood |
Verizon targets Hispanics with Spanish-language mailer.(Verizon Communications Inc. launches direct mail advertising ) | Construction and materials industries | Cara Wood |
Vibrant media debuts in-text video ads.(software firm Vibrant Solutions ) | Construction and materials industries | Cara Wood |
Vincent returns as EyeWonder CEO.(chief executive officer of EyeWonder Incorporated) | Construction and materials industries | Cara Wood |
Web-hosted tools save project managers time, paper.(eproject.com, proofitonline.com) | Construction and materials industries | Cara Wood |
Workout DVD stretches into TV show.(Sony BMG Music Entertainment's kids product promotion digital video 'B You') | Construction and materials industries | Cara Wood |
Yahoo asks students to teach message.(Yahoo Inc. launches marketing campaign for art students in web designing ) | Construction and materials industries | Cara Wood |
Yahoo's secret weapon: direct mail.(Yahoo Search Marketing) | Construction and materials industries | Cara Wood |
Zoomerang survey service helps boost returns.(Career Builder.com is using customer service surveys of Market Tools Zoomerang ) | Construction and materials industries | Cara Wood |
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