DM News 2006 Kristen Bremner |
Title | Subject | Authors |
Bill-me marketers seek cost cuts in collection.(bill collection charges) | Construction and materials industries | Kristen Bremner |
Bookspan spreads wings with reorg.(Bookspan new subsidiaries Double Entertainment and YES Solutions services) | Construction and materials industries | Kristen Bremner |
Bureaus team on new credit score, split on promotion.(Equifax, Experian, TransUnion, VantageScore LLC) | Construction and materials industries | Kristen Bremner |
Card packs ensured access to insurance agents.(Agent Media Inc's database marketing) | Construction and materials industries | Kristen Bremner |
Catamount group gets acquired twice.(Mortex Marketing Group and Catamount Crop acquired by CGI Holding Corp) | Construction and materials industries | Kristen Bremner |
ChoicePoint to pay 15m over breach.(Choice Point Research Inc, identity theft case) | Construction and materials industries | Kristen Bremner |
Co-op mailers, DMA compile lists to trim offers sent to the deceased.(direct marketing agencies) | Construction and materials industries | Kristen Bremner |
Credit card processor settles over breach.(Card Systems Inc. and Solidus Networks Inc) | Construction and materials industries | Kristen Bremner |
Digital Impact adopts Acxiom name.(Digital Impact renamed as Acxiom Digital) | Construction and materials industries | Kristen Bremner |
D-J Associates starts secret shopper service for multi channel marketers. | Construction and materials industries | Kristen Bremner |
DMA expects U.S. data breach law. | Construction and materials industries | Kristen Bremner |
DMA gets competition for shop@home program.(Direct Marketing Association, Amy Blankenship, former employee) | Construction and materials industries | Kristen Bremner |
DMCNY: the two decide dilemma.(Direct Marketing Club of New York) | Construction and materials industries | Kristen Bremner |
EDI pioneer adds another web-based service to repertoire.(DirecX, electronic data interchange) | Construction and materials industries | Kristen Bremner |
Expenses rise but DMA ends fiscal year 04-05 with $1.72m gain.(Direct Marketing Association ) | Construction and materials industries | Kristen Bremner, Tad Clarke |
Fundraising agency sweeps case with 19 states.(Newport Creative Communications Inc paying 400,000 million dollars ) | Construction and materials industries | Kristen Bremner |
Hands-on experience propelled singer to 25 years of success.(Fred Singer, chief executive officer of SingerDirect ) | Construction and materials industries | Kristen Bremner |
HBO's 'Sopranos' breaks through the clutter with Bada Bing insert.(Home Box Office Inc., television drama) | Construction and materials industries | Kristen Bremner |
Hollywood Previews, Media Horizons go multimedia with newspaper inserts. | Construction and materials industries | Kristen Bremner |
Inserts continue rise with singer's sale to Omnicom.(Ominicom Media Group acquires Singer Direct) | Construction and materials industries | Kristen Bremner |
Internet marketer will pay 900,000 dollars CAN-SPAM penalty.(Jumpstart Tech fined for illegal email marketing) | Construction and materials industries | Kristen Bremner |
List firms largely still searching for search.(failure of list businesses in using search engines ) | Construction and materials industries | Kristen Bremner |
List firm use mini-sites to boost awareness for multi-title clients.(Millard Group Inc. uses web sites for list marketing) | Construction and materials industries | Kristen Bremner |
Macromark's Instant Recos reap orders.(new marketing strategy) | Construction and materials industries | Kristen Bremner |
Marketing messages ride the rails.(New York Metro-North Railroad's new Rail-Ads program) | Construction and materials industries | Kristen Bremner |
Mortgage lender mines for data dollars.(New Freedom Mortgage using Intellidyn Corp.'s database effectively) | Construction and materials industries | Kristen Bremner |
Multichannel panel talks data at DMI.(Direct Media Client Conference and Co-op) | Construction and materials industries | Kristen Bremner |
Olympians inspire donations for right to play.(Olympians contributed to an international nonprofit group, Right to Play) | Construction and materials industries | Kristen Bremner |
ParadyszMatera: Catalogs lead consumer list files on growth. | Construction and materials industries | Kristen Bremner |
Planned Parenthood broadens reach with updated, issue-oriented control.(Planned Parenthood Federation of America) | Construction and materials industries | Kristen Bremner |
Queensboro Shirt Company: No email address, no service. | Construction and materials industries | Kristen Bremner |
Report: marketing dollars are shifting to direct response.(direct marketing segment shifting its strategy) | Construction and materials industries | Kristen Bremner |
Rodale finds the positive with Alliant Co-op.(Rodale Inc joins Alliant Cooperative Data Solution's database) | Construction and materials industries | Kristen Bremner |
Split could enhance experian's value.(Experian company's split from GUS PLC adds worth) | Construction and materials industries | Kristen Bremner |
Tissue packs pocket customers for marketers from Japan to America.(ITOCHU International Inc.'s promotional campaign 'AdPack') | Construction and materials industries | Kristen Bremner |
Trigger data help give BTB marketers a fast start.(business-to-business trigger data ) | Construction and materials industries | Kristen Bremner |
Yesmail plans next generation e-mail platform.(Yesmail.com Inc launches e-mail technology platform 'Project Magellan') | Construction and materials industries | Kristen Bremner |
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