DM News 2006 Kristen Bremner - Abstracts

DM News 2006 Kristen Bremner
TitleSubjectAuthors
Bill-me marketers seek cost cuts in collection.(bill collection charges)Construction and materials industriesKristen Bremner
Bookspan spreads wings with reorg.(Bookspan new subsidiaries Double Entertainment and YES Solutions services)Construction and materials industriesKristen Bremner
Bureaus team on new credit score, split on promotion.(Equifax, Experian, TransUnion, VantageScore LLC)Construction and materials industriesKristen Bremner
Card packs ensured access to insurance agents.(Agent Media Inc's database marketing)Construction and materials industriesKristen Bremner
Catamount group gets acquired twice.(Mortex Marketing Group and Catamount Crop acquired by CGI Holding Corp)Construction and materials industriesKristen Bremner
ChoicePoint to pay 15m over breach.(Choice Point Research Inc, identity theft case)Construction and materials industriesKristen Bremner
Co-op mailers, DMA compile lists to trim offers sent to the deceased.(direct marketing agencies)Construction and materials industriesKristen Bremner
Credit card processor settles over breach.(Card Systems Inc. and Solidus Networks Inc)Construction and materials industriesKristen Bremner
Digital Impact adopts Acxiom name.(Digital Impact renamed as Acxiom Digital)Construction and materials industriesKristen Bremner
D-J Associates starts secret shopper service for multi channel marketers.Construction and materials industriesKristen Bremner
DMA expects U.S. data breach law.Construction and materials industriesKristen Bremner
DMA gets competition for shop@home program.(Direct Marketing Association, Amy Blankenship, former employee)Construction and materials industriesKristen Bremner
DMCNY: the two decide dilemma.(Direct Marketing Club of New York)Construction and materials industriesKristen Bremner
EDI pioneer adds another web-based service to repertoire.(DirecX, electronic data interchange)Construction and materials industriesKristen Bremner
Expenses rise but DMA ends fiscal year 04-05 with $1.72m gain.(Direct Marketing Association )Construction and materials industriesKristen Bremner, Tad Clarke
Fundraising agency sweeps case with 19 states.(Newport Creative Communications Inc paying 400,000 million dollars )Construction and materials industriesKristen Bremner
Hands-on experience propelled singer to 25 years of success.(Fred Singer, chief executive officer of SingerDirect )Construction and materials industriesKristen Bremner
HBO's 'Sopranos' breaks through the clutter with Bada Bing insert.(Home Box Office Inc., television drama)Construction and materials industriesKristen Bremner
Hollywood Previews, Media Horizons go multimedia with newspaper inserts.Construction and materials industriesKristen Bremner
Inserts continue rise with singer's sale to Omnicom.(Ominicom Media Group acquires Singer Direct)Construction and materials industriesKristen Bremner
Internet marketer will pay 900,000 dollars CAN-SPAM penalty.(Jumpstart Tech fined for illegal email marketing)Construction and materials industriesKristen Bremner
List firms largely still searching for search.(failure of list businesses in using search engines )Construction and materials industriesKristen Bremner
List firm use mini-sites to boost awareness for multi-title clients.(Millard Group Inc. uses web sites for list marketing)Construction and materials industriesKristen Bremner
Macromark's Instant Recos reap orders.(new marketing strategy)Construction and materials industriesKristen Bremner
Marketing messages ride the rails.(New York Metro-North Railroad's new Rail-Ads program)Construction and materials industriesKristen Bremner
Mortgage lender mines for data dollars.(New Freedom Mortgage using Intellidyn Corp.'s database effectively)Construction and materials industriesKristen Bremner
Multichannel panel talks data at DMI.(Direct Media Client Conference and Co-op)Construction and materials industriesKristen Bremner
Olympians inspire donations for right to play.(Olympians contributed to an international nonprofit group, Right to Play)Construction and materials industriesKristen Bremner
ParadyszMatera: Catalogs lead consumer list files on growth.Construction and materials industriesKristen Bremner
Planned Parenthood broadens reach with updated, issue-oriented control.(Planned Parenthood Federation of America)Construction and materials industriesKristen Bremner
Queensboro Shirt Company: No email address, no service.Construction and materials industriesKristen Bremner
Report: marketing dollars are shifting to direct response.(direct marketing segment shifting its strategy)Construction and materials industriesKristen Bremner
Rodale finds the positive with Alliant Co-op.(Rodale Inc joins Alliant Cooperative Data Solution's database)Construction and materials industriesKristen Bremner
Split could enhance experian's value.(Experian company's split from GUS PLC adds worth)Construction and materials industriesKristen Bremner
Tissue packs pocket customers for marketers from Japan to America.(ITOCHU International Inc.'s promotional campaign 'AdPack')Construction and materials industriesKristen Bremner
Trigger data help give BTB marketers a fast start.(business-to-business trigger data )Construction and materials industriesKristen Bremner
Yesmail plans next generation e-mail platform.(Yesmail.com Inc launches e-mail technology platform 'Project Magellan')Construction and materials industriesKristen Bremner
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