Hispanic Business 1996 Ralph Gray - Abstracts
Hispanic Business 1996 Ralph Gray | |||||
Title | Subject | Authors | |||
---|---|---|---|---|---|
'Chase the needs of the customer': brand managers want to satisfy car buyers, and CEOs of the Hispanic Business 500 have high standards for satisfaction. | Ethnic, cultural, racial issues/studies | Ralph Gray | |||
The key phrase is 'brand management.' (automobile brand preferences among Hispanic Americans) (includes related articles) | Ethnic, cultural, racial issues/studies | Ralph Gray | |||
Trucker meets yuppie: a new style of pickup.(Evaluation) | Ethnic, cultural, racial issues/studies | Ralph Gray | |||
What do you drive? (cars driven by Hispanic CEOs) (includes evaluation of Mercedes-Benz S500) | Ethnic, cultural, racial issues/studies | Ralph Gray |
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