Hispanic Business 1996 Ralph Gray - Abstracts

Hispanic Business 1996 Ralph Gray
TitleSubjectAuthors
'Chase the needs of the customer': brand managers want to satisfy car buyers, and CEOs of the Hispanic Business 500 have high standards for satisfaction.Ethnic, cultural, racial issues/studiesRalph Gray
The key phrase is 'brand management.' (automobile brand preferences among Hispanic Americans) (includes related articles)Ethnic, cultural, racial issues/studiesRalph Gray
Trucker meets yuppie: a new style of pickup.(Evaluation)Ethnic, cultural, racial issues/studiesRalph Gray
What do you drive? (cars driven by Hispanic CEOs) (includes evaluation of Mercedes-Benz S500)Ethnic, cultural, racial issues/studiesRalph Gray
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