I.D. 1992 John Heskett - Abstracts
I.D. 1992 John Heskett | |||||
Title | Subject | Authors | |||
---|---|---|---|---|---|
Business. (impact of design to corporate structure) (Column) | Business | John Heskett | |||
GM's current woes reveal the price of corporate arrogance and amnesia. (General Motor Corp.'s problems caused by overemphasis on design) (Business) | Business | John Heskett | |||
Teaching an old dog new tricks: how RCA is using design as a strategic tool in its fight back. (RCA Corp. tries to regain its footing in the consumer electronics industry) | Business | John Heskett | |||
The business of design. (how designers cope with the recession) | Business | John Heskett |
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