I.D. 1992 John Heskett - Abstracts
| I.D. 1992 John Heskett | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Business. (impact of design to corporate structure) (Column) | Business | John Heskett | |||
| GM's current woes reveal the price of corporate arrogance and amnesia. (General Motor Corp.'s problems caused by overemphasis on design) (Business) | Business | John Heskett | |||
| Teaching an old dog new tricks: how RCA is using design as a strategic tool in its fight back. (RCA Corp. tries to regain its footing in the consumer electronics industry) | Business | John Heskett | |||
| The business of design. (how designers cope with the recession) | Business | John Heskett | |||
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