International Management 1987 Leigh Bruce - Abstracts

International Management 1987 Leigh Bruce
TitleSubjectAuthors
America's favourite French baker whips up a new mix to relaunch growth. (Les Grands Moulins de Paris S.A.)Business, internationalLeigh Bruce
British Airways jolts staff with a cultural revolution. (the "Managing People First" training program for British Airways managers)Business, internationalLeigh Bruce
Bull tackles the Yanks. (France's state-owned Groupe Bull takes over U.S.-based Honeywell's troubled computer operations)Business, internationalLeigh Bruce
Chipping away at Europe's high-tech nationalism. (semiconductor manufacturer European Silicon Structures)Business, internationalLeigh Bruce
Chrysler zooms upmarket with Lamborghini. (includes related article on Ferruccio Lamborghini)Business, internationalLeigh Bruce
Eureka has found it. (European technological cooperation program)Business, internationalLeigh Bruce
Exporting Tandem's Californiaesque corporate culture.Business, internationalLeigh Bruce
The battle to survive. (the European telecommunications industry)Business, internationalLeigh Bruce
The bright new worlds of Benetton. (diversification of family-owned fashion business) (includes related articles on financial services and high technology)Business, internationalLeigh Bruce
The EC's Lord Cockfield: bullying Europe towards unity. (lowering trade barriers within the European Community)Business, internationalLeigh Bruce
The Italians: the best Europeans? (Italians as successful business operators in Europe)Business, internationalLeigh Bruce
The new Alcatel powerhouse: so far so good.Business, internationalLeigh Bruce
The titan of winter sports sets his sights on new peaks. (Georges Salomon, founder of the ski equipment manufacturer by the same name)Business, internationalLeigh Bruce
The two-headed chairmanship that keeps Accor soaring. (the Accor S.A. hotel chain)Business, internationalLeigh Bruce
Venture capital seeks pan-European base. (European Community seeks to increase use of venture capital across national boundaries)Business, internationalLeigh Bruce
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