Journal of Business Research 1995 William O. Bearden - Abstracts
| Journal of Business Research 1995 William O. Bearden | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Component versus bundle pricing: the role of selling price deviations from price expectations.(Special Issue: Pricing Strategy and the Marketing Mix) | Business, general | William O. Bearden, Ajit Kaicker, Kenneth C. Manning | |||
| Norm extremity and interpersonal influences on consumer conformity. (Special Issue: Interpersonal Buyer Behavior in Marketing) | Business, general | William O. Bearden, Randall L. Rose, Dana-Nicoleta Lascu | |||
| Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies. | Business, general | Richard W. Easley, William O. Bearden, Jesse E. Teel | |||
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