Journal of Business Research 1997 James H. Barnes - Abstracts
| Journal of Business Research 1997 James H. Barnes | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Ethics and social responsibility in marketing: an examination of the ethical evaluation of advertising strategies. | Business, general | James H. Barnes, Faye W. Gilbert, Saviour L. S. Nwachukwu, Scott J. Jr. Vitell | |||
| Management of conflict using individual power sources: a retailer's perspective. | Business, general | Mohammed Y.A. Rawwas, Scott J. Vitell, James H. Barnes | |||
| Predicting total health care costs of Medicaid recipients: an artificial neural systems approach. | Business, general | James H. Barnes, Sheryl L. Szeinbach, John D. Johnson, Joyce R. Morrison, Kent Summers | |||
| Special issue on challenges and opportunities for the pharmaceutical industry in a changing health care environment. | Business, general | James H. Barnes, Sheryl L. Szeinbach | |||
| Use of pharmaceutical manufacturers' value-added services to build customer loyalty. | Business, general | James H. Barnes, Sheryl L. Szeinbach, Dewey D. Garner | |||
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