Journal of Business Research 1997 James H. Barnes - Abstracts

Journal of Business Research 1997 James H. Barnes
TitleSubjectAuthors
Ethics and social responsibility in marketing: an examination of the ethical evaluation of advertising strategies.Business, generalJames H. Barnes, Faye W. Gilbert, Saviour L. S. Nwachukwu, Scott J. Jr. Vitell
Management of conflict using individual power sources: a retailer's perspective.Business, generalMohammed Y.A. Rawwas, Scott J. Vitell, James H. Barnes
Predicting total health care costs of Medicaid recipients: an artificial neural systems approach.Business, generalJames H. Barnes, Sheryl L. Szeinbach, John D. Johnson, Joyce R. Morrison, Kent Summers
Special issue on challenges and opportunities for the pharmaceutical industry in a changing health care environment.Business, generalJames H. Barnes, Sheryl L. Szeinbach
Use of pharmaceutical manufacturers' value-added services to build customer loyalty.Business, generalJames H. Barnes, Sheryl L. Szeinbach, Dewey D. Garner
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