Management Science 1998 Vicki G. Morwitz - Abstracts
| Management Science 1998 Vicki G. Morwitz | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Testing new direct marketing offerings: the interplay of management judgment and statistical models. | Business, general | Vicki G. Morwitz, David C. Schmittlein | |||
| The stochastic modeling of purchase intentions and behavior. | Business, general | Vicki G. Morwitz, Wayne S. DeSarbo, Martin R. Young | |||
| The stochastic modeling of purchase intentions and behavior. | Business, general | Vicki G. Morwitz, Wayne S. DeSarbo, Martin R. Young | |||
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