Marketing Magazine 2003 Elliott Ettenberg - Abstracts
| Marketing Magazine 2003 Elliott Ettenberg | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Broadband branding is here.(Column) | Business, international | Elliott Ettenberg | |||
| Goodbye 4Ps, hello 4Rs: A new marketing model for the new millennium. | Business, international | Elliott Ettenberg | |||
| Is marketing dead?(reinvent it)(Column) | Business, international | Elliott Ettenberg | |||
| Red, white and red, eh. | Business, international | Elliott Ettenberg | |||
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