Marketing Magazine 2004 Dave Scholz - Abstracts
Marketing Magazine 2004 Dave Scholz | |||||
Title | Subject | Authors | |||
---|---|---|---|---|---|
Credibility gap. | Business, international | Dave Scholz, Jean-Marc Leger | |||
Jumping on-or off-the fat bandwagon. | Business, international | Dave Scholz, Gilbert Paquette | |||
The fickle beer consumer. | Business, international | Dave Scholz, Jean-Marc Leger | |||
Where the heck is that remote? : A marketing-leger poll on whether Canadians really do watch TV ads-despite themselves. | Business, international | Dave Scholz, Gilbert Paquette |
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