Marketing Magazine 2004 Michelle Halpern - Abstracts

Marketing Magazine 2004 Michelle Halpern
TitleSubjectAuthors
Bright futures.(CRM customer loyalty program)Business, internationalMichelle Halpern
Cooler culture.(pre mixed alcoholic beverages, Ontario)Business, internationalMichelle Halpern
Cute, but scary.(tween market)(Cover Story)Business, internationalMichelle Halpern
Hip huggers.(Thrifty - Bluenotes image makeover)Business, internationalMichelle Halpern
Putting best deals online.Business, internationalMichelle Halpern
Some like it hot, buta.(selling hot sauce to Canadians)Business, internationalMichelle Halpern
Spending the blues away.(consumer spending)Business, internationalMichelle Halpern
Students for hire.(advertising agencies recruiting)Business, internationalMichelle Halpern
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