Marketing Magazine 2004 Philip Maynard - Abstracts

Marketing Magazine 2004 Philip Maynard
TitleSubjectAuthors
An affair of the heart, and mind.(marketing)Business, internationalPhilip Maynard, Dennis Bruce
Don't sell your brand's soul.Business, internationalPhilip Maynard, Dennis Bruce
The eye of the heart.Business, internationalPhilip Maynard, Dennis Bruce
The verbal identity of a brand.(Volkswagen AG)Business, internationalPhilip Maynard, Dennis Bruce
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