Marketing Magazine 2005 Sarah Dobson - Abstracts

Marketing Magazine 2005 Sarah Dobson
TitleSubjectAuthors
Is measurement broken?(mass media)Business, internationalSarah Dobson
Life beyond the TV spot.(Procter & Gamble Canada)Business, internationalSarah Dobson
Out front of the integration pack.(Nike Canada's marketing mix)Business, internationalSarah Dobson
Road work ahead.(mobile advertising)Business, internationalSarah Dobson
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