Marketing Magazine 2007 Jeromy Lloyd - Abstracts

Marketing Magazine 2007 Jeromy Lloyd
TitleSubjectAuthors
Audi Canada.(Canada's Top Marketers 2007)Business, internationalJeromy Lloyd
Brand power play.(PLAYING FIELD)(NHL signed Young & Rubicam torebuild its brand)Business, internationalJeromy Lloyd
Disruptive accountants.(PLAYING FIELD)(Certified Management Accountants of Canada)Business, internationalJeromy Lloyd
DIY, with help: Lowe's moves north with a focus on customer service.(INSIGHT)(MARKETER)Business, internationalJeromy Lloyd
John St.(CANADA'S TOP AGENCIES 2007)(HBC's the Bay)(Cover story)Business, internationalJeromy Lloyd
Mid-merger pains: an ad agency turns itself around, only to be given the task of fixing another ailing shop.([INSIGHT])(Sharpe Blackmore Euro RSCG controls Arnold Worldwide Canada)Business, internationalJeromy Lloyd
Oxfam warrior.(Mary Walsh's involvement with Oxfam Canada)Business, internationalJeromy Lloyd
Picks and pans.(THE CLOSER)(memorable ads for 2007)Business, internationalRebecca Harris, David Brown, Jeromy Lloyd
Roick's progress.(Jeffry Roick, the founder of McNabb Roick)(Interview)Business, internationalJeromy Lloyd
Small shop, big dreams.(INSIGHT)(Cream)Business, internationalJeromy Lloyd
Sun Life shines again.(SunLife Financial acquires Clarica Life Insurance Co. and rebrands itself)Business, internationalJeromy Lloyd
The odd couple.(AGENCY OF THE YEAR 2007)(Geoffrey Roche and Christina Yu)Business, internationalJeromy Lloyd
The society of social media.(Radar DDB)Business, internationalJeromy Lloyd
The truth about Gen Y: demanding? Yes. Slackers? Maybe. But Generation Y's work style is the new norm, and their bosses will just have to get used to it.(Survey)Business, internationalJeromy Lloyd
Toronto FC.(Canada's Top Marketers 2007)Business, internationalJeromy Lloyd
Wake up and smell the lead.(THE CHINA CRISIS)(recall of China-made products)(Cover story)Business, internationalJeromy Lloyd
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