Marketing Magazine 2007 |
Title | Subject | Authors |
10 steps towards RFP sanity.(request of proposals in advertising agencies ) | Business, international | Mark Weisbarth |
2007: year of the click?(forecasts for pay-per-click advertisements ) | Business, international | |
Accountability, education, alliances.(marketing industry association leaders)(John Gustavson, Rupert Brendon, Ron Lund, Sylvain Morissette, Diane Brisebois and Kathryn Lagden) | Business, international | Danny Kucharsky, Paul-Mark Rendon, Matt Semansky, Rebecca Brendon |
Ad agency salaries by region.(Salary Benchmarks 2007)(Table) | Business, international | |
Ads from anywhere.(user generated content in advertising campaigns ) | Business, international | Eric Blais |
Advertising agency salaries by agency size.(Salary Bechmarks 2007)(Table) | Business, international | |
A failing grade for OCAD.(enrollments in Ontario College of Art and Design ) | Business, international | Veronika Kaschenko |
A grip on reality.(INSIGHT)(INTERNATIONAL)(censorship of television programs) | Business, international | Normandy Madden |
Ah-huh.(Familiprix's advertisements) | Business, international | |
All media data sources.(all media advertising)(Directory) | Business, international | |
A multimedia experience.(multimedia in television advertising campaigns ) | Business, international | Stan Sutter |
Andy Nulman goes pow!([INSIGHT])(AGENCY Q&A)(Andy Nulman writes a blog called Pow! Right Between the Eyes!)(Interview) | Business, international | |
A new chapter: NABS looks within to see how it can adapt to the changing needs of an ever-evolving industry.([VIEWPOINT] MIKE FENTON)(National Advertising Benevolent Society) | Business, international | Mike Fenton |
Are you game?(in-game advertising) | Business, international | Susan Catto |
A Toyota. Why not?(INSIGHT [INTERNATIONAL]) | Business, international | Jean Halliday |
A welcome intrusion.(ethics in advertising campaigns ) | Business, international | Mark Sabourin |
Banking on soccer.(BMO Bank of Canada to advertise in Exhibition Place of Toronto ) | Business, international | |
Bauer hits the showers.([MENZIE'S WORLD])(Nike's marketing mistakes in the hockey equipment industry)(Bauer and Cooper hockey equipment maker Canstar Sports bought by Nike)(Column) | Business, international | David Menzie |
Beer braised beef ribs.(DINNER AND A MOVIE)(DINNER TO DIE FOR) | Business, international | Sean Kelly |
Best new products awards 2007.(consumer products ) | Business, international | |
Beyond the click.(maximizing online advertising spending) | Business, international | |
Big in Japan: the Canadian Embassy is helping bands who hail from the land of the maple leaf connect to fans from the land of the rising sun.(Cover story) | Business, international | Liz Noh |
Big spenders spend less in U.S.(INSIGHT)(INTERNATIONAL) | Business, international | Laurel Wentz |
Boxers are in.(Communication Incorporated and Prostrate Cancer Research Foundation of Canada for cancer education ) | Business, international | |
Brand fulfillment.(successful branding and consumer attitudes) | Business, international | Laura Mingail |
Brand power: how marketers across Canada used mobile to engage consumers with their brands.(Mobile Marketing)(Bell Aliant Regional Communications) | Business, international | Chris Daniels, Danny Kucharsky, Kathleen Martin, Kate Zimmerman |
Broadcast data sources.(broadcast advertising)(Directory) | Business, international | |
Buckle up for a bumpy ride.(Porter Airlines) | Business, international | Barry Avrich |
Buzz boosts brands.(influence of 'word of mouth marketing' ) | Business, international | |
Calling consumers. | Business, international | Nik Nanos |
Canadian market data. | Business, international | |
Catching a virus.(viral marketing) | Business, international | Lesli Fairweather, Jason Ten-Pow |
Celebrity title bout: OK!'s dubious claim vs. Hello!'s genuine gains.([INSIGHT])(MEDIA MONITOR)(OK! Weekly magazine claims to be greater than Hello! Magazine) | Business, international | Chris Powel |
Chill U.(CHILL VERSITIES)(JUSTIFICATION FOR HIGHER EDUCATION)(UTours) | Business, international | |
Christopher Novais.(ONES TO WATCH 2007)(manager of events and marketing for Woodbine Entertainment Group) | Business, international | Chris Daniel |
Community newspapers.(Canadian market data)(Industry overview) | Business, international | |
Confessions of a PVR user. | Business, international | |
Consumer magazines.(Canadian market data)(Industry overview) | Business, international | |
Cool jobs. | Business, international | Craig MacBride |
Corolla flashed inside BK ads.(Toyota Motor Corp. to advertise its new Corolla uniquely ) | Business, international | Dany Kucharsky |
Corporate communities.(social media) | Business, international | Michelle Halpern |
Creative eye. | Business, international | Allan Russell |
Creative eye.(advertisments of Volkswagen, Fight Network and Bud Light) | Business, international | John Rocca |
Creative Eye.(beer advertising) | Business, international | Darcy Parke |
Creative eye.(latest television advertisements ) | Business, international | |
Creative eye.([THE WORK]) | Business, international | Chad Borlase |
Creative eye.([THE WORK]) | Business, international | Arthur Shah |
Creative eye.(THE WORK)(criticism of television advertisements)(Column) | Business, international | Andy Shortt |
Creative eye.(THE WORK)(evaluation of television advertisements) | Business, international | Tony Miller |
Creative eye.(THE WORK)(MTV, Capital One, Terasen Gas and Viagra advertisements review) | Business, international | Tim Kavander, Bil Newbery |
Creative eye.([THE WORK])(review of Sun Life, Winners, Swiss Chalet, and Quebec Loto advertisements)(Column) | Business, international | Chris Staples |
Creative eye.(The Work)(review of the ads of Stanfield's, Aero, Joe Fresh, and Science World) | Business, international | Aaron Starkman, Stephen Leps |
Creative eye.(THE WORK)(television ads) | Business, international | Gerald Flach |
Creative eye.(THE WORK)(television advertisements) | Business, international | Tom Murphy |
Creative eye.(THE WORK)(television commercials of Coast Mountain Sports, Canadian Liver Foundation, Canadian Breast Cancer Foundation and IKEA) | Business, international | Phil Copithorne |
Cultural connection: from bollywood-themed parties to prayer rooms for Muslim guests, corporate events are reflecting a culturally diverse workforce. | Business, international | Janet White Bardwell |
Daily newspapers.(Canadian market data)(Industry overview) | Business, international | |
Danone's princely idea.(INSIGHT)([INTERNATIONAL])(Group Danone uses prince cookie character) | Business, international | |
Design of the times.(best print advertisements in 2006 ) | Business, international | |
Digital eye.(top online advertisements ) | Business, international | Simon Colin |
Direct response marketing.(direct mail, direct response television and direct marketing suppliers in Canada) | Business, international | |
Dude where's my sign?(illegal billboards) | Business, international | |
Embrace the future.(beer production) | Business, international | Roger Mittag |
Engaging the web. | Business, international | Thane Calder |
Ethnic media.(Canadian market) | Business, international | |
Fasten your chinstrap as Jim Lang tackles the NFL.(SPORTS WEEKEND)(NFL PREVIEW)(Front runners of the '08 season) | Business, international | Dave Rashford |
Flyers.(marketing methods) | Business, international | |
Getting back to the Bay.(Hudson's Bay Co.) | Business, international | Ron Telpner |
Gold standards. | Business, international | John MacKay |
'Green murder'.(INSIGHT)(INTERNATIONAL)(British companies' false environmental claims) | Business, international | Emma Hall |
Grillin 'n' chillin beerbecuing.(recipes using beer) | Business, international | Ted Reader |
Hey marketer, give it up!.(brand image) | Business, international | Ted Matthews |
Holmes-grown.(Mike Holmes' career) | Business, international | |
Human capitalism.(multiculturalism in Canadian companies ) | Business, international | Don Miller |
If the shoe fits.(Caryn Lerner, the president and chief executive officer of Holt Renfrew)(Interview) | Business, international | Alison Eastwood |
Independent thinking: classic hits have been replaced by an indie vibe as the soundtrack of choice for TV ads. | Business, international | Bryan Borzykowski |
Internet.(Canadian market data)(Industry overview) | Business, international | |
Internet data sources.(internet advertising)(Directory) | Business, international | |
Is it my job or yours?(employee ethical aspects in advertising agencies ) | Business, international | Alexandra Edminston |
I the Chapman report.(Canadian marketing)(Cover story) | Business, international | Tony Chapman |
It's kind of visual stalking.(illegal signage) | Business, international | Pau Brent |
John Candy tribute.(THE BLUE CARPET SERIES) | Business, international | |
Kia ads irks Quebec police.(Kia Motor's new television commercial featuring women police officer ) | Business, international | |
Kudos to Candy.(John Candy) | Business, international | |
Lakeport giving away KFC chicken.(Lakeport Brewing offers KFC's Big Crunch Sandwich coupons) | Business, international | |
Laps of luxury.(laptops) | Business, international | Marc Saltzman |
Learning from the champs.(brand management) | Business, international | Jeannette Hanna |
Learning to love ROMI.(return on marketing investment ) | Business, international | Lynn Anderson |
Life, or something like it.(second life concept in advertising campaigns ) | Business, international | Pepys Fadoodle |
Location matters....(out of home digital signage) | Business, international | Astrid van den Broek |
L'Oreal Canada.(Canada's Top Marketers 2007) | Business, international | Evra Taylor Levy |
MADD work is ACEs.(Advertising Club of Edmonton ) | Business, international | |
Making waves.(Billabong's success) | Business, international | Brad Holden |
Marketing and the rules of engagement.(Ideas Research Group)(ADVERTORIAL) | Business, international | |
Marketing company salaries by region.(Salary Benchmarks 2007) | Business, international | |
Marketing company salaries by size.(Salary Benchmarks 2007)(Table) | Business, international | |
Media computer & data services.(Directory) | Business, international | |
Media terminology.(Glossary) | Business, international | |
Mind your innovation.(THE CLOSER)(GUEST COLUMN)(conference on innovation) | Business, international | Tom Beakbane |
Mini meals.(INSIGHT)(INTERNATIONAL)(Mini Palais restaurant) | Business, international | Mark Tungate |
Motor: go anywhere.(SUVS) | Business, international | |
Movies: films we'll line up for.(Evan Almighty, Spiderman-3) | Business, international | Rebbeca Harris |
Music for nothing.(INSIGHT [International])(download statistics for Radiohead's album) | Business, international | |
Need high-speed consumer feedback? Think Greenfield Online.(Greenfield Online)(ADVERTORIAL) | Business, international | |
NHL free agent preview.(NHL PREVIEW)(SUMMING UP THE OFF SEASON)(National Hockey League) | Business, international | Scott Morrison |
Notes from a scandal.(VIEWPOINT)(Johnson & Johnson on product recalls and crisis management)(Column) | Business, international | Jason MacDonald |
OSL's secret sauce.(utilization of retail brand activation experience by OSL Marketing win contract with Bayer HealthCare AG) | Business, international | Kristin Laird |
Out-of-home data sources.(outdoor advertising)(Directory) | Business, international | |
Out-of-home & transit.(Canadian market data for outdoor and transit media sectors)(Industry overview) | Business, international | |
Paper trails.(Google's newspaper advertising purchase service ) | Business, international | |
People power.(INSIGHT [INTERNATIONAL])(Facebook's marketing service) | Business, international | Abbey Klaassen |
Perfetti Van Melle.(Canada's Top Marketers 2007) | Business, international | |
Pig tales.(MENZIE'S WORLD)(Trojan's Evolve spot television advertising)(Column) | Business, international | David Menzie |
Piloting pro bono.(VIEWPOINT)(giving free advertising services)(Viewpoint essay) | Business, international | Anthony Taaffe |
Power shift.(interactive technologies ) | Business, international | David Kincaid, Peter S. Drummond |
Print data sources.(print advertising)(Directory) | Business, international | |
Q&A.(Dave Codd, executive vice president of marketing for Vancouver Olympic Organizing Committee )(Interview) | Business, international | |
Q&a.(Don Tapscott)(Interview) | Business, international | Paul Mark |
Quebec and 2010.(attitudes of Quebecers towards Olympics) | Business, international | Eric Blais |
Radio.(Canadian market data)(Industry overview) | Business, international | |
Reinventing brand research.(Synovate)(ADVERTORIAL) | Business, international | |
Research all the time.(research in different stages of a sponsorship program) | Business, international | Derek Mager |
Research, then and now.(OpenVenue)(ADVERTORIAL)(Research Now) | Business, international | |
Rugby: flying below the sporting radar.(Rugby football's unpopularity) | Business, international | Ryan Kelly |
Scoring big with more hockey fans.(Transcontinental Media)(The Hockey News reaching to more fans) | Business, international | |
Searching for return?(search engine marketing) | Business, international | Mike Sharma |
Seven for '07.(marketing industry) | Business, international | Tony Chapman |
Showing who's boss. | Business, international | Alison Eastwood |
Smooth move: new hybrid spots ease the transition from show to advertising.(INSIGHT [INTERNATIONAL]) | Business, international | |
Stop the madness.(THE CLOSER)(GUEST COLUMN)(pursuit of revenue for advertising agencies)(Column) | Business, international | Tony Atltilia |
Surviving 101.(SURVIVOR)(SAY HELLO TO FREEDOM)(tips on preparing for college) | Business, international | Andrea Lowe |
Take it offline.(online communities) | Business, international | |
Taste makers.(Viewpoint essay) | Business, international | Greg Berube |
Tech toys: tech toys on top.(Microsoft Corp., Blu-ray Inc., Apple Inc.) | Business, international | |
Television.(Canadian market data)(Industry overview) | Business, international | |
The culture money.(cultures and saving trends ) | Business, international | |
The Gossage effect.(THE CLOSER)(Howard Gossage)(Column) | Business, international | Hagan Ainsworth |
The greening of PR.(THE CLOSER)(GUEST COLUMN)(public relations)(green marketing) | Business, international | David Israelson |
The lessons of Squidoo. | Business, international | Seth Godin |
The new wine.(bottled drinking water) | Business, international | Eve Lezarus |
The red menace.(marketing methods of non profits) | Business, international | Pamela Davis |
The sad state of guys.(television advertisements on males ) | Business, international | Tony Miller |
The seven sins of business communications. | Business, international | Tony Altilia |
The theory of evolution.(marketing awards) | Business, international | Christopher Loudon |
The trend watchers.(Reinier Evers, Laurie Mah, Shane Skillen and Andy Nulman)(Interview) | Business, international | |
Think inside the box: if you want a celebrity endorsement without the hassle of bad behavior and trips to rehab, try looking six feet under.(Guest Column)(The Closer) | Business, international | Ron Telpner |
'Tis the green season: festive parties that are kind to the environment just make sense. Here's how to show your company's green side. | Business, international | Janet White Bardwell |
Traveling white.(failure of Canada's tourism industry in promoting ethnic identity) | Business, international | Don Miller |
Upwardly mobile.(mobile marketing of sports) | Business, international | Susan Catto |
Waiting for Oprah.(Street Talk)(Erwin Buck waiting for Oprah Winfrey to endorse his new book) | Business, international | |
Welcome to the future.(VIEWPOINT)(marketing industry) | Business, international | John Gustavson |
What's right at retail?(digital signage at grocery stores) | Business, international | Astrid van den Broek |
What's this driving at?(Insurance Bureau of Canada's advertising on road safety) | Business, international | David Menzis |
When values collide.(Julie Roehm v. Wal Mart Stores Inc.) | Business, international | Stan Sutter |
Where the boys are.(MARKETING TO MEN)(vacations for men) | Business, international | Michelle Halpern |
Who will bring home the cup?(SPORTS WEEKEND)(CFL)(The quest for the cup) | Business, international | Dave Rashford |
Winning work.(advertising campaigns)(Lotus Awards, Advertising & Design Club of Canada's Award) | Business, international | |
Work it: office pranks and other ways to stay sane on the job.(THE OFFICE)(SURVIVE THE WORKPLACE) | Business, international | Rebecca Dumais |
WPP's world.(INSIGHT)(AGENCY)(Wire and Plastic Products PLC) | Business, international | Harry W. Hope |
Youthography a master of teamwork and teen work.(Youthography)(ADVERTORIAL)(Ontario Ministry of Public Infrastructure Renewal) | Business, international | |
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