Marketing Magazine 2007 - Abstracts

Marketing Magazine 2007
TitleSubjectAuthors
10 steps towards RFP sanity.(request of proposals in advertising agencies )Business, internationalMark Weisbarth
2007: year of the click?(forecasts for pay-per-click advertisements )Business, international 
Accountability, education, alliances.(marketing industry association leaders)(John Gustavson, Rupert Brendon, Ron Lund, Sylvain Morissette, Diane Brisebois and Kathryn Lagden)Business, internationalDanny Kucharsky, Paul-Mark Rendon, Matt Semansky, Rebecca Brendon
Ad agency salaries by region.(Salary Benchmarks 2007)(Table)Business, international 
Ads from anywhere.(user generated content in advertising campaigns )Business, internationalEric Blais
Advertising agency salaries by agency size.(Salary Bechmarks 2007)(Table)Business, international 
A failing grade for OCAD.(enrollments in Ontario College of Art and Design )Business, internationalVeronika Kaschenko
A grip on reality.(INSIGHT)(INTERNATIONAL)(censorship of television programs)Business, internationalNormandy Madden
Ah-huh.(Familiprix's advertisements)Business, international 
All media data sources.(all media advertising)(Directory)Business, international 
A multimedia experience.(multimedia in television advertising campaigns )Business, internationalStan Sutter
Andy Nulman goes pow!([INSIGHT])(AGENCY Q&A)(Andy Nulman writes a blog called Pow! Right Between the Eyes!)(Interview)Business, international 
A new chapter: NABS looks within to see how it can adapt to the changing needs of an ever-evolving industry.([VIEWPOINT] MIKE FENTON)(National Advertising Benevolent Society)Business, internationalMike Fenton
Are you game?(in-game advertising)Business, internationalSusan Catto
A Toyota. Why not?(INSIGHT [INTERNATIONAL])Business, internationalJean Halliday
A welcome intrusion.(ethics in advertising campaigns )Business, internationalMark Sabourin
Banking on soccer.(BMO Bank of Canada to advertise in Exhibition Place of Toronto )Business, international 
Bauer hits the showers.([MENZIE'S WORLD])(Nike's marketing mistakes in the hockey equipment industry)(Bauer and Cooper hockey equipment maker Canstar Sports bought by Nike)(Column)Business, internationalDavid Menzie
Beer braised beef ribs.(DINNER AND A MOVIE)(DINNER TO DIE FOR)Business, internationalSean Kelly
Best new products awards 2007.(consumer products )Business, international 
Beyond the click.(maximizing online advertising spending)Business, international 
Big in Japan: the Canadian Embassy is helping bands who hail from the land of the maple leaf connect to fans from the land of the rising sun.(Cover story)Business, internationalLiz Noh
Big spenders spend less in U.S.(INSIGHT)(INTERNATIONAL)Business, internationalLaurel Wentz
Boxers are in.(Communication Incorporated and Prostrate Cancer Research Foundation of Canada for cancer education )Business, international 
Brand fulfillment.(successful branding and consumer attitudes)Business, internationalLaura Mingail
Brand power: how marketers across Canada used mobile to engage consumers with their brands.(Mobile Marketing)(Bell Aliant Regional Communications)Business, internationalChris Daniels, Danny Kucharsky, Kathleen Martin, Kate Zimmerman
Broadcast data sources.(broadcast advertising)(Directory)Business, international 
Buckle up for a bumpy ride.(Porter Airlines)Business, internationalBarry Avrich
Buzz boosts brands.(influence of 'word of mouth marketing' )Business, international 
Calling consumers.Business, internationalNik Nanos
Canadian market data.Business, international 
Catching a virus.(viral marketing)Business, internationalLesli Fairweather, Jason Ten-Pow
Celebrity title bout: OK!'s dubious claim vs. Hello!'s genuine gains.([INSIGHT])(MEDIA MONITOR)(OK! Weekly magazine claims to be greater than Hello! Magazine)Business, internationalChris Powel
Chill U.(CHILL VERSITIES)(JUSTIFICATION FOR HIGHER EDUCATION)(UTours)Business, international 
Christopher Novais.(ONES TO WATCH 2007)(manager of events and marketing for Woodbine Entertainment Group)Business, internationalChris Daniel
Community newspapers.(Canadian market data)(Industry overview)Business, international 
Confessions of a PVR user.Business, international 
Consumer magazines.(Canadian market data)(Industry overview)Business, international 
Cool jobs.Business, internationalCraig MacBride
Corolla flashed inside BK ads.(Toyota Motor Corp. to advertise its new Corolla uniquely )Business, internationalDany Kucharsky
Corporate communities.(social media)Business, internationalMichelle Halpern
Creative eye.Business, internationalAllan Russell
Creative eye.(advertisments of Volkswagen, Fight Network and Bud Light)Business, internationalJohn Rocca
Creative Eye.(beer advertising)Business, internationalDarcy Parke
Creative eye.(latest television advertisements )Business, international 
Creative eye.([THE WORK])Business, internationalChad Borlase
Creative eye.([THE WORK])Business, internationalArthur Shah
Creative eye.(THE WORK)(criticism of television advertisements)(Column)Business, internationalAndy Shortt
Creative eye.(THE WORK)(evaluation of television advertisements)Business, internationalTony Miller
Creative eye.(THE WORK)(MTV, Capital One, Terasen Gas and Viagra advertisements review)Business, internationalTim Kavander, Bil Newbery
Creative eye.([THE WORK])(review of Sun Life, Winners, Swiss Chalet, and Quebec Loto advertisements)(Column)Business, internationalChris Staples
Creative eye.(The Work)(review of the ads of Stanfield's, Aero, Joe Fresh, and Science World)Business, internationalAaron Starkman, Stephen Leps
Creative eye.(THE WORK)(television ads)Business, internationalGerald Flach
Creative eye.(THE WORK)(television advertisements)Business, internationalTom Murphy
Creative eye.(THE WORK)(television commercials of Coast Mountain Sports, Canadian Liver Foundation, Canadian Breast Cancer Foundation and IKEA)Business, internationalPhil Copithorne
Cultural connection: from bollywood-themed parties to prayer rooms for Muslim guests, corporate events are reflecting a culturally diverse workforce.Business, internationalJanet White Bardwell
Daily newspapers.(Canadian market data)(Industry overview)Business, international 
Danone's princely idea.(INSIGHT)([INTERNATIONAL])(Group Danone uses prince cookie character)Business, international 
Design of the times.(best print advertisements in 2006 )Business, international 
Digital eye.(top online advertisements )Business, internationalSimon Colin
Direct response marketing.(direct mail, direct response television and direct marketing suppliers in Canada)Business, international 
Dude where's my sign?(illegal billboards)Business, international 
Embrace the future.(beer production)Business, internationalRoger Mittag
Engaging the web.Business, internationalThane Calder
Ethnic media.(Canadian market)Business, international 
Fasten your chinstrap as Jim Lang tackles the NFL.(SPORTS WEEKEND)(NFL PREVIEW)(Front runners of the '08 season)Business, internationalDave Rashford
Flyers.(marketing methods)Business, international 
Getting back to the Bay.(Hudson's Bay Co.)Business, internationalRon Telpner
Gold standards.Business, internationalJohn MacKay
'Green murder'.(INSIGHT)(INTERNATIONAL)(British companies' false environmental claims)Business, internationalEmma Hall
Grillin 'n' chillin beerbecuing.(recipes using beer)Business, internationalTed Reader
Hey marketer, give it up!.(brand image)Business, internationalTed Matthews
Holmes-grown.(Mike Holmes' career)Business, international 
Human capitalism.(multiculturalism in Canadian companies )Business, internationalDon Miller
If the shoe fits.(Caryn Lerner, the president and chief executive officer of Holt Renfrew)(Interview)Business, internationalAlison Eastwood
Independent thinking: classic hits have been replaced by an indie vibe as the soundtrack of choice for TV ads.Business, internationalBryan Borzykowski
Internet.(Canadian market data)(Industry overview)Business, international 
Internet data sources.(internet advertising)(Directory)Business, international 
Is it my job or yours?(employee ethical aspects in advertising agencies )Business, internationalAlexandra Edminston
I the Chapman report.(Canadian marketing)(Cover story)Business, internationalTony Chapman
It's kind of visual stalking.(illegal signage)Business, internationalPau Brent
John Candy tribute.(THE BLUE CARPET SERIES)Business, international 
Kia ads irks Quebec police.(Kia Motor's new television commercial featuring women police officer )Business, international 
Kudos to Candy.(John Candy)Business, international 
Lakeport giving away KFC chicken.(Lakeport Brewing offers KFC's Big Crunch Sandwich coupons)Business, international 
Laps of luxury.(laptops)Business, internationalMarc Saltzman
Learning from the champs.(brand management)Business, internationalJeannette Hanna
Learning to love ROMI.(return on marketing investment )Business, internationalLynn Anderson
Life, or something like it.(second life concept in advertising campaigns )Business, internationalPepys Fadoodle
Location matters....(out of home digital signage)Business, internationalAstrid van den Broek
L'Oreal Canada.(Canada's Top Marketers 2007)Business, internationalEvra Taylor Levy
MADD work is ACEs.(Advertising Club of Edmonton )Business, international 
Making waves.(Billabong's success)Business, internationalBrad Holden
Marketing and the rules of engagement.(Ideas Research Group)(ADVERTORIAL)Business, international 
Marketing company salaries by region.(Salary Benchmarks 2007)Business, international 
Marketing company salaries by size.(Salary Benchmarks 2007)(Table)Business, international 
Media computer & data services.(Directory)Business, international 
Media terminology.(Glossary)Business, international 
Mind your innovation.(THE CLOSER)(GUEST COLUMN)(conference on innovation)Business, internationalTom Beakbane
Mini meals.(INSIGHT)(INTERNATIONAL)(Mini Palais restaurant)Business, internationalMark Tungate
Motor: go anywhere.(SUVS)Business, international 
Movies: films we'll line up for.(Evan Almighty, Spiderman-3)Business, internationalRebbeca Harris
Music for nothing.(INSIGHT [International])(download statistics for Radiohead's album)Business, international 
Need high-speed consumer feedback? Think Greenfield Online.(Greenfield Online)(ADVERTORIAL)Business, international 
NHL free agent preview.(NHL PREVIEW)(SUMMING UP THE OFF SEASON)(National Hockey League)Business, internationalScott Morrison
Notes from a scandal.(VIEWPOINT)(Johnson & Johnson on product recalls and crisis management)(Column)Business, internationalJason MacDonald
OSL's secret sauce.(utilization of retail brand activation experience by OSL Marketing win contract with Bayer HealthCare AG)Business, internationalKristin Laird
Out-of-home data sources.(outdoor advertising)(Directory)Business, international 
Out-of-home & transit.(Canadian market data for outdoor and transit media sectors)(Industry overview)Business, international 
Paper trails.(Google's newspaper advertising purchase service )Business, international 
People power.(INSIGHT [INTERNATIONAL])(Facebook's marketing service)Business, internationalAbbey Klaassen
Perfetti Van Melle.(Canada's Top Marketers 2007)Business, international 
Pig tales.(MENZIE'S WORLD)(Trojan's Evolve spot television advertising)(Column)Business, internationalDavid Menzie
Piloting pro bono.(VIEWPOINT)(giving free advertising services)(Viewpoint essay)Business, internationalAnthony Taaffe
Power shift.(interactive technologies )Business, internationalDavid Kincaid, Peter S. Drummond
Print data sources.(print advertising)(Directory)Business, international 
Q&A.(Dave Codd, executive vice president of marketing for Vancouver Olympic Organizing Committee )(Interview)Business, international 
Q&a.(Don Tapscott)(Interview)Business, internationalPaul Mark
Quebec and 2010.(attitudes of Quebecers towards Olympics)Business, internationalEric Blais
Radio.(Canadian market data)(Industry overview)Business, international 
Reinventing brand research.(Synovate)(ADVERTORIAL)Business, international 
Research all the time.(research in different stages of a sponsorship program)Business, internationalDerek Mager
Research, then and now.(OpenVenue)(ADVERTORIAL)(Research Now)Business, international 
Rugby: flying below the sporting radar.(Rugby football's unpopularity)Business, internationalRyan Kelly
Scoring big with more hockey fans.(Transcontinental Media)(The Hockey News reaching to more fans)Business, international 
Searching for return?(search engine marketing)Business, internationalMike Sharma
Seven for '07.(marketing industry)Business, internationalTony Chapman
Showing who's boss.Business, internationalAlison Eastwood
Smooth move: new hybrid spots ease the transition from show to advertising.(INSIGHT [INTERNATIONAL])Business, international 
Stop the madness.(THE CLOSER)(GUEST COLUMN)(pursuit of revenue for advertising agencies)(Column)Business, internationalTony Atltilia
Surviving 101.(SURVIVOR)(SAY HELLO TO FREEDOM)(tips on preparing for college)Business, internationalAndrea Lowe
Take it offline.(online communities)Business, international 
Taste makers.(Viewpoint essay)Business, internationalGreg Berube
Tech toys: tech toys on top.(Microsoft Corp., Blu-ray Inc., Apple Inc.)Business, international 
Television.(Canadian market data)(Industry overview)Business, international 
The culture money.(cultures and saving trends )Business, international 
The Gossage effect.(THE CLOSER)(Howard Gossage)(Column)Business, internationalHagan Ainsworth
The greening of PR.(THE CLOSER)(GUEST COLUMN)(public relations)(green marketing)Business, internationalDavid Israelson
The lessons of Squidoo.Business, internationalSeth Godin
The new wine.(bottled drinking water)Business, internationalEve Lezarus
The red menace.(marketing methods of non profits)Business, internationalPamela Davis
The sad state of guys.(television advertisements on males )Business, internationalTony Miller
The seven sins of business communications.Business, internationalTony Altilia
The theory of evolution.(marketing awards)Business, internationalChristopher Loudon
The trend watchers.(Reinier Evers, Laurie Mah, Shane Skillen and Andy Nulman)(Interview)Business, international 
Think inside the box: if you want a celebrity endorsement without the hassle of bad behavior and trips to rehab, try looking six feet under.(Guest Column)(The Closer)Business, internationalRon Telpner
'Tis the green season: festive parties that are kind to the environment just make sense. Here's how to show your company's green side.Business, internationalJanet White Bardwell
Traveling white.(failure of Canada's tourism industry in promoting ethnic identity)Business, internationalDon Miller
Upwardly mobile.(mobile marketing of sports)Business, internationalSusan Catto
Waiting for Oprah.(Street Talk)(Erwin Buck waiting for Oprah Winfrey to endorse his new book)Business, international 
Welcome to the future.(VIEWPOINT)(marketing industry)Business, internationalJohn Gustavson
What's right at retail?(digital signage at grocery stores)Business, internationalAstrid van den Broek
What's this driving at?(Insurance Bureau of Canada's advertising on road safety)Business, internationalDavid Menzis
When values collide.(Julie Roehm v. Wal Mart Stores Inc.)Business, internationalStan Sutter
Where the boys are.(MARKETING TO MEN)(vacations for men)Business, internationalMichelle Halpern
Who will bring home the cup?(SPORTS WEEKEND)(CFL)(The quest for the cup)Business, internationalDave Rashford
Winning work.(advertising campaigns)(Lotus Awards, Advertising & Design Club of Canada's Award)Business, international 
Work it: office pranks and other ways to stay sane on the job.(THE OFFICE)(SURVIVE THE WORKPLACE)Business, internationalRebecca Dumais
WPP's world.(INSIGHT)(AGENCY)(Wire and Plastic Products PLC)Business, internationalHarry W. Hope
Youthography a master of teamwork and teen work.(Youthography)(ADVERTORIAL)(Ontario Ministry of Public Infrastructure Renewal)Business, international 
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