Marketing & Media Decisions 1981 - Abstracts
| Marketing & Media Decisions 1981 | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Audience: the demo revolution. (changes in composition of the population) | Business | Joel Fisher, Dawn Sibley | |||
| Brand report 68: new cars. | Business | Madeleine Dreyfack | |||
| Can advertising regulate itself? | Business | Mark Miller | |||
| Creamer's media mix ... as viewed by management and media chiefs. | Business | ||||
| Frank, Tim and Jay make it a free-for-all. (Frank Stanton, Timothy Joyce, Jay Wilson) | Business | Carroll Swan | |||
| Get ready for the video publishing explosion. | Business | Verne Gay | |||
| Getting ahead in the media decade. | Business | Mark Miller | |||
| Is sex just a family "affair"? | Business | Fred Gardner | |||
| Marketing paradox: fewer teens, more spending. | Business | Bert Bodec | |||
| Media costs will rise 9.3% in '82. (part 1) | Business | ||||
| Sears chases the wayward shopper. | Business | Craig Reiss | |||
| To cut or not to cut? | Business | ||||
| Toxic shock shake out. | Business | Rebecca Fannin | |||
| Who controls the airwaves? | Business | Mark J. Miller | |||
| "You ain't seen nothing yet." (Hal Miller's forecast of media advertising) | Business | ||||
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