Marketing Tools 1997 Claudia Montague - Abstracts
| Marketing Tools 1997 Claudia Montague | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| A page too far: a consumer tragedy in three acts. (incomplete information can hurt online sales)(Editorial) | Advertising, marketing and public relations | Claudia Montague | |||
| Direct responses. (interview with Direct Marketing Association's new president, H. Robert Wientzen) | Advertising, marketing and public relations | Claudia Montague | |||
| Mailpractice.(commercial electronic mail)(Editorial) | Advertising, marketing and public relations | Claudia Montague | |||
| The wonderful world of color; because of our complex relationship with the spectrum, choices about hues, shades, and saturation are make or break factors. | Advertising, marketing and public relations | Claudia Montague, Rebecca Piirto Heath | |||
| Throwing in the trowel? Baby boomers don't seem to be growing the market for gardening products. | Advertising, marketing and public relations | Claudia Montague | |||
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