Marketing Tools 1997 Gene Koprowski - Abstracts

Marketing Tools 1997 Gene Koprowski
TitleSubjectAuthors
In-house or outsource: when and how to hire (and fire) a marketing services agency. (includes related article)Advertising, marketing and public relationsGene Koprowski
Portrait of a Web surfer: Accrue and Andromedia beta-test software designed to paint a more complete picture of Web site visitors.(Accrue's Insight and Andromedia's Aria programs)Advertising, marketing and public relationsGene Koprowski
Think small; more and more exhibitors are getting down to business at regional trade shows.Advertising, marketing and public relationsGene Koprowski
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