Marketing Tools 1997 Gene Koprowski - Abstracts
Marketing Tools 1997 Gene Koprowski | |||||
Title | Subject | Authors | |||
---|---|---|---|---|---|
In-house or outsource: when and how to hire (and fire) a marketing services agency. (includes related article) | Advertising, marketing and public relations | Gene Koprowski | |||
Portrait of a Web surfer: Accrue and Andromedia beta-test software designed to paint a more complete picture of Web site visitors.(Accrue's Insight and Andromedia's Aria programs) | Advertising, marketing and public relations | Gene Koprowski | |||
Think small; more and more exhibitors are getting down to business at regional trade shows. | Advertising, marketing and public relations | Gene Koprowski |
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