| Marketing Tools 1997 Rebecca Piirto Heath |
| Title | Subject | Authors |
|---|
| Loyalty for sale: everybody's doing frequency marketing - but only a few companies are doing it well. (includes related article) | Advertising, marketing and public relations | Rebecca Piirto Heath |
| POP ART: point-of-purchase advertising, " the last three feet in the marketing mix," continues to win friends and influence customers.(Cover Story) | Advertising, marketing and public relations | Rebecca Piirto Heath |
| Somewhere out there: uncovering business-to-business research sources. (how to reach company purchasing officials)(includes list of resources) | Advertising, marketing and public relations | Rebecca Piirto Heath |
| The digital interviewer: computer-assisted data collection has changed the capabilities - but not the essence - of the marketing research interview. | Advertising, marketing and public relations | Rebecca Piirto Heath |
| The wonderful world of color; because of our complex relationship with the spectrum, choices about hues, shades, and saturation are make or break factors. | Advertising, marketing and public relations | Claudia Montague, Rebecca Piirto Heath |
| Working the Web: the World Wide Web: Revolutionary selling medium or over-hyped fad?(includes related articles on online security and Marketing Tools Web site) | Advertising, marketing and public relations | Rebecca Piirto Heath, Wade Leftwich |
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